Data privacy regulations are evolving, customer expectations are rising and businesses need the right tools to build trust and stay compliant. Data privacy management software comes in many different forms. There are consent managers, mapping tools, breach response systems, vendor …
Websites generate an endless stream of behaviour signals each day. Page views, traffic sources and bounce rates paint part of the picture, yet the deeper story often remains hidden. Campaigns may succeed with one group but fall flat with another, …
In the past, most marketers relied on the now‑infamous third‑party cookies that tracked visitors across sites to personalise offers and attribute campaigns. But with major browsers now deprecating these third-party methods, attention is shifting toward first‑party data and cookieless approaches. …
“Attribution is dead.” That’s a sentiment we see echoed all the time within marketing circles. It’s tempting to believe this idea when marketers are struggling to prove the value of their efforts. Attribution models like last-click models overvalue the final …
It’s a fact that Europe’s General Data Protection Regulation (GDPR) reshaped how people do [digital] business across the European Union (EU), the wider European Economic Area (EEA) and the United Kingdom (UK). Since Brexit, the UK has enforced its own …
Businesses are collecting more data than ever before — which is great as long as you can make sense of it. Unfortunately, many marketing, product and operations teams feel like they’re drowning in data. A good data analytics platform can be …
Data ethics is a set of principles for how we should collect, store, use and process personal information. In practice, ethical data collection means following principles that align with global privacy laws (like the GDPR) and meet modern customer expectations: …
The recent Adobe Analytics breach is the latest reminder of a well-known truth: regardless of how trusted or qualified the vendor is, outsourcing always introduces some level of risk. The breach in brief (and its business impact) In September, Adobe Analytics made …
Business analytics tools help you spot trends, measure performance and make informed decisions. This article examines seven leading business analytics tools, highlighting their notable features, typical use cases and key factors to consider when selecting a tool. What are business …
With growing privacy concerns and compliance requirements, many marketers hesitate to really dig into their data. But page views, bounce rates, and other basic metrics only show part of the picture. To truly understand your audience, you need to go …
