Analyse Funnels

Log in to your Matomo (Piwik) and click in the left reporting menu on “Funnels”. The “Funnels Overview” page shows you an evolution of all of your currently activated funnels.

You can click on any funnel title to get to the funnel report or select a funnel of your choice from the left menu. A funnel won’t appear in this overview or menu if it is not activated.

Each funnel page consists of three type of different reports:

• An evolution graph showing you at a glance how important funnel metrics like the “Funnel conversion rate”, “Number of funnel conversions”, “Number of funnel entries” and others perform over time.
• A funnels summary showing you the most important funnel and goal metrics, the possibility to view the visitor log with all the visitors that have entered this funnel and a table letting you instantly see how your funnel is configured and performing.
• A funnel report showing you where your visitors entered your funnel, where they exited, and how many proceed to the next step. For each step you can get more insights. For example see referrer details of visitors that have entered a step directly, view the visitor log showing the visitors that have passed this step and you can see the evolution for each step to get ultimate insights how each step is performing over time.
• Funnels also enriches a regular goal report showing you an overview and evolution of your Funnel. From there you can see the funnel details with just one click by clicking on the Funnels headline.

You can apply Matomo segments to your Funnel reports and Funnels also adds new segments to your Matomo.

Did you know? Funnel reports are shown in the Matomo Mobile app, work with Scheduled Reports and Custom Alerts.