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The customer journey is rarely straightforward. Rather, each stage comprises numerous points of contact with your brand, known as marketing touchpoints. And each touchpoint is equally important to the customer experience. This article will explore marketing touchpoints in detail, including …
Imagine you just finished a successful marketing campaign. You reached new highs in campaign revenue. Your conversion was higher than ever. And you did it without dramatically increasing your marketing budget. So, you start planning your next campaign with a …
It’s a nightmare every marketing manager faces. Traffic is soaring after you’ve launched new digital marketing campaigns, but conversions have barely moved. Sound familiar? The good news is you’re not alone — loads of marketing managers struggle to get potential …
If you can’t get leads, you can’t get customers. To ensure you always have a steady stream of new customers (and revenue), you need to equip yourself with lead generation tools. Lead gen software does the heavy lifting for you …
Traditional advertising (think Mad Men) was all about slogans, taglines and coming up with a one-liner that was meant to change the world. But that type of advertising was extremely challenging to test, so it was hard to know if …
Whether investing time or money in marketing, you want the best return on your investment. You want to get as many customers as possible with your budget and resources. That’s what conversion rate optimisation (CRO) aims to do. But how …
Facebook, TikTok, Google, email, display ads — which one is best to grow your business? There’s one proven way to figure it out: attribution tracking. Marketing attribution allows you to see which channels are producing the best results for your …
It can be hard to accurately track the impact of your marketing efforts across marketing channels and campaigns. That’s where marketing attribution software comes in. It goes beyond basic web analytics solutions that just look at the final click. Instead, …
Are you struggling to prove that your marketing efforts are having a measurable impact on your company’s performance? We get it. You would think that digital marketing would make it easier to track the effectiveness of your marketing efforts. But …
Want a more in-depth way to understand the effectiveness of your marketing campaigns? Then, the linear attribution model could be the answer. Although you can choose from several different attribution models, a linear model is ideal for giving value to …