News from privacy-first Google Analytics alternative, Matomo.
Get RSS feedCreating impactful video content is at the heart of what you do. How you really engage with your audience, change behaviours and influence customers to complete your digital goals. But how do you create truly impactful marketing content? By testing, …
A lot of the Matomo user interface is built on top of a programming framework called “Angular.js”. The support for this framework will end very soon, meaning we have to migrate the Matomo user interface to an alternative framework. The …
The moment you start to understand your users’ behaviours is the moment you can stop guessing about your website strategy. User behavioural analytics (UBA) give your business unique insights into your customers. How your visitors behave on your site helps …
Heatmap software is critical in improving website conversions. Why? Because it provides customer-centric insights. In the online market, businesses that are customer-centric are 60% more profitable than businesses that are not. Using heatmaps to track factors such as usability, compare …
One of the most effective ways to improve the user experience on your website is to use heatmap software. As well as in-depth insight on how to improve your website and funnels, user behaviour analytics complement traditional web metrics with …
SEO Web Vitals track your critical website performance metrics and are a core element of SEO best practice. Start using Matomo SEO Web Vitals to monitor your website performance, optimise your visitor experience, improve your search result rankings, and see …
MatomoCamp is the first online event developed by and for the Matomo community. The key purpose of MatomoCamp is to encourage knowledge-sharing, it’s all about helping and learning from each other. When is MatomoCamp? MatomoCamp will be held on November …
Matomo is proud to be named as one of the top global Web Analytics Software solutions for 2021. From a substantial list of 320 products, Capterra analysed data and user reviews to identify the current top global web analytics solutions. …
Welcome to Data Privacy Day 2021! This year we are excited to announce that we are participating as a #PrivacyAware Champion for DPD21 through the National Cyber Security Alliance. This means that on this significant day we are in partnership …
The moment we’ve all been waiting for is here … Matomo Analytics 4 has launched!! We’re incredibly grateful for all community members and contributors who’ve helped with improvements, and our awesome team for all the fixes. We can’t wait for …