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Official Matomo Blog

News from privacy-first Google Analytics alternative, Matomo.

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5 Top Google Optimize Alternatives to Consider 

September 19, 2024March 17, 2023 by Matomo Core Team

Google Optimize is a popular conversion rate optimization (CRO) tool from Alphabet (parent company of Google). With it, you can run A/B, multivariate, and redirect tests to figure out which web page designs perform best.  Google Optimize seamlessly integrates with …

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Categories Analytics Tips

The Ultimate Guide to Marketing Attribution: Models & Tools

December 6, 2023March 13, 2023 by Matomo Core Team

If you struggle to understand which marketing efforts contribute to your organisation’s success, you’re researching the correct solution.  Every marketer’s dream is to get customers to purchase something the first time they click on your site. The reality is that …

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Categories Analytics Tips

Benefits and Shortcomings of Multi-Touch Attribution 

December 6, 2023March 13, 2023 by Matomo Core Team

Few sales happen instantly. Consumers take their time to discover, evaluate and become convinced to go with your offer.  Marketing attribution (also known as multi-touch attribution, multi-channel attribution or MTA) helps businesses better understand which marketing tactics impact consumers’ decisions …

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Categories Analytics Tips

What is Marketing Attribution? (And How To Get Started) 

September 19, 2024February 2, 2023 by Matomo Core Team

Good marketing thrives on data. Or more precisely — its interpretation. Using modern analytics software, we can determine which marketing actions steer prospects towards the desired action (a conversion event).  An attribution model in marketing is a set of rules …

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Categories Analytics Tips

Matomo’s privacy-friendly web analytics software named best of the year 2022

January 25, 2023January 25, 2023 by Matomo Core Team

W3Tech names Matomo ‘Traffic Analysis Tool of the Year 2022’ in its Web Technologies of the Year list of technologies that gained the most sites Matomo, a world-leading open-source web analytics platform, is proud to announce that it has received …

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Categories Press Releases

Is Google Analytics Accurate? 6 Important Caveats 

January 10, 2024November 8, 2022 by Matomo Core Team

It’s no secret that accurate website analytics is crucial for growing your online business — and Google Analytics is often the go-to source for insights.  But is Google Analytics data accurate? Can you fully trust the provided numbers? Here’s a …

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Categories Analytics Tips

10 Matomo Features You Possibly Didn’t Know About

May 30, 2024October 28, 2022 by Matomo Core Team

Most users know Matomo as the privacy-focussed web analytics tool with data accuracy, superior to Google Analytics.   And we’re thrilled to be that — and more!  At Matomo, our underlying product vision is to provide a full stack of accurate, …

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Categories Uncategorized

5 Homepage Design Examples & Best Practices to Inspire

December 21, 2023October 5, 2022 by Matomo Core Team

Did you know it’s about 50:50 whether users stay on your website or leave without visiting another page? With billions of websites and scrolling often done on the go, you have to make a strong first impression because the chances …

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Categories Uncategorized

9 Ways to Customise Your Matomo Like a Pro

August 8, 2023October 5, 2022 by Matomo Core Team

Matomo is a feature-rich web analytics platform. As such, it has many layers of depth — core features, extra plug-ins, custom dimensions, reports, extensions and integrations.  Most of the product elements you see can be personalised and customised to your …

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Categories Uncategorized

Introducing Improvements to the Opt-Out Form Feature

September 18, 2022 by Matomo Core Team

Matomo includes a built-in opt-out form that you can add to your website so you can provide your visitors with the choice to opt-out of Matomo tracking. Up until Matomo 4.12.0 the built-in opt-out form relied on iFrame technology which …

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