News from privacy-first Google Analytics alternative, Matomo.
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Matomo is a feature-rich web analytics platform. As such, it has many layers of depth — core features, extra plug-ins, custom dimensions, reports, extensions and integrations. Most of the product elements you see can be personalised and customised to your …
Matomo includes a built-in opt-out form that you can add to your website so you can provide your visitors with the choice to opt-out of Matomo tracking. Up until Matomo 4.12.0 the built-in opt-out form relied on iFrame technology which …
Data privacy in business is a contentious issue. Claims that “big data is the new oil of the digital economy” and strong links between “data-driven personalisation and customer experience” encourage leaders to set up massive data collection programmes. However, many …
For many businesses, Google products can play an integral part in the productivity, function and even success of the company. And we’re not just talking about using Google Search here. Google has designed a digital ecosystem to infiltrate every aspect …
Customer analytics undeniably plays a vital role for businesses. Product improvements, interface personalisation, content improvements, and creative advertising thrive on data. Yet, there’s a fine line between being a customer-centred company and a privacy-violating one. Due to ubiquitous online tracking, …
Privacy concerns loom large among consumers. Yet, businesses remain reluctant to change the old ways of doing things until they become an operational nuisance. More and more businesses are slowly starting to feel the pressure to incorporate privacy best practices. …
Fifteen years ago, I realised that people (myself included) were increasingly integrating the internet into their everyday lives, and it was clear that it would only expand in the future. It was an exciting new world, but the amount of …
If you find yourself asking: “What’s the deal with Google Analytics privacy?”, you probably have some second thoughts. Your hunch is right. Google Analytics (GA) is a popular web analytics tool, but it’s far from being perfect when it comes …
Four years have passed since the European General Data Protection Regulation (GDPR, also known as DSGVO in German, and RGPD in French) took effect. That’s ample time to get compliant, especially for an organisation as big and innovative as Google. …
The release of Google Analytics 4 (GA4), and the subsequent depreciation of Universal Analytics, has caused a stir amongst webmasters, SEO experts, marketers and the likes. Google’s Universal Analytics is the most widely used web analytics platform in the world, …