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Official Matomo Blog

News from privacy-first Google Analytics alternative, Matomo.

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What is Behavioural Segmentation and Why is it Important?

September 28, 2023 by Matomo Core Team

Amidst the dynamic landscape of web analytics, understanding customers has grown increasingly vital for businesses to thrive. While traditional demographic-focused strategies possess merit, they need to uncover the nuanced intricacies of individual online behaviours and preferences. As customer expectations evolve …

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Categories Analytics Tips

Virginia Consumer Data Protection Act (VCDPA) Guide

September 28, 2023September 27, 2023 by Matomo Core Team

Do you run a for-profit organisation in the United States that processes personal and sensitive consumer data? If so, you may be concerned about the growing number of data privacy laws cropping up from state to state. Ever since the …

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Categories Privacy

iOS 17’s Impact on Marketing: Navigating Privacy Changes

September 22, 2023 by Matomo Core Team

In the ever-evolving landscape of digital marketing, staying up-to-date with the latest changes is paramount. One such significant change came on 18 September 2023, in the form of iOS 17, Apple’s latest operating system update. With iOS 17, Apple has …

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Categories Analytics Tips, Marketing

GDPR Compliance and Personal Data: The Ultimate Guide

September 22, 2023 by Matomo Core Team

According to the International Data Corporation (IDC), the world generated 109 zettabytes of data in 2022 alone, and that number is on track to nearly triple to 291 zettabytes in 2027. For scale, that’s one trillion gigs or one followed …

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Categories GDPR

Organic Traffic: What It Is and How to Increase It

December 6, 2023September 19, 2023 by Matomo Core Team

Organic traffic can be a website’s most valuable source of visitors. But it can also be the hardest form of traffic to acquire. While paid ads can generate traffic almost instantly, you need to invest time and energy into growing …

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Categories Analytics Tips

GDPR Compliance Checklist: A Detailed Walkthrough

September 14, 2023 by Matomo Core Team

As digital transformation drives global economies, data has become a valuable currency to businesses of all shapes and sizes. As a result, the complex issue of data privacy is often in the spotlight. The General Data Protection Regulation (GDPR) is …

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Categories GDPR

8 Best Tools to Analyse Website Traffic

September 19, 2024September 12, 2023 by Matomo Core Team

Do you want to analyse your website traffic? Maybe you want to know how well you’re converting your traffic. Or maybe you’re looking to track the performance and ROI of your marketing campaigns. Regardless, you won’t get far without relying …

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Categories Analytics Tips, Marketing

How to Track Website Visitors: Benefits, Tools and FAQs

December 5, 2023August 31, 2023 by Matomo Core Team

Businesses spend a ton of time, money and effort into creating websites that are not only helpful and captivating, but also highly effective at converting visitors. They’ll create content, revise designs, add new pages and change forms, all in the …

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Categories Analytics Tips, Marketing

LGPD: Demystifying Brazil’s New Data Protection Law

August 31, 2023 by Matomo Core Team

The General Personal Data Protection Law (LGPD or Lei Geral de Proteção de Dados Pessoais) is a relatively new legislation passed by the Brazilian government in 2018. The law officially took effect on September 18, 2020, but was not enforced …

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Categories Privacy

Introducing Crash Analytics for Matomo 

August 30, 2023 by Matomo Core Team

Bugs and development go hand in hand. As code matures, it contends with new browser iterations, clashes with ad blockers and other software quirks, resulting in the inevitable emergence of bugs. In fact, a staggering 13% of all pageviews come …

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Categories Community, Plugins
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