GDPR
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First-party data explained: Benefits, use cases and best practices
Third-party cookies are being phased out, and marketers who still depend on them for user insights need to find alternatives. Google delayed the complete deprecation of third-party cookies until early 2025, but many other browsers, such as Mozilla, Brave, and Safari, …
Privacy-enhancing technologies: Balancing data utility and security
In the third quarter of 2024, data breaches exposed 422.61 million records, affecting millions of people around the world. This highlights the need for organisations to prioritise user privacy. Privacy-enhancing technologies can help achieve this by protecting sensitive information and enabling …
Privacy-friendly analytics: The benefits of an ethical, GDPR-compliant platform
Your visitors shouldn’t feel like you’re spying on them — even if you’re just trying to improve the user experience or track your marketing efforts. While many analytics platforms make customers feel that way thanks to intrusive cookie consent banners …
CCPA vs GDPR: Understanding Their Impact on Data Analytics
With over 400 million internet users in Europe and 331 million in the US (11% of which reside in California alone), understanding the nuances of privacy laws like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act …
Data Privacy Regulations: Essential Knowledge for Global Business
If you run a website that collects visitors’ data, you might be violating privacy regulations somewhere in the world. At last count, over 160 countries have privacy laws — and your customers in those countries know about them. A recent …
Lean Analytics in a Privacy-First Environment – Bootcamp with Timo Dechau
In a recent bootcamp, Timo Dechau walked attendees through his approach to data and measurement in privacy-focused analytics environments. He demonstrates how to shift from a chaotic, ‘track-it-all’ mentality to a focused method that prioritizes quality over quantity. This post …
A Guide to GDPR Sensitive Personal Data
The General Data Protection Regulation (GDPR) is one of the world’s most stringent data protection laws. It provides a legal framework for collection and processing of the personal data of EU individuals. The GDPR distinguishes between “special categories of personal …
Data Privacy Issues to Be Aware of and How to Overcome Them
Data privacy issues are a significant concern for users globally. Around 76% of US consumers report that they would not buy from a company they do not trust with their data. In the European Union, a 2021 study found that …
Understanding Data Processing Agreements and How They Affect GDPR Compliance
The General Data Protection Regulation (GDPR) impacts international organisations that conduct business or handle personal data in the European Union (EU), and they must know how to stay compliant. One way of ensuring GDPR compliance is through implementing a data …