Matomo Tag Manager out of beta, now available!

Matomo’s free open-source Tag Manager is out of beta and now available in Matomo 3.7.0! 🎉

Want to get Tag Manager for yourself? For those who already have Matomo On-Premise installed, you simply need to update to Matomo version 3.7.0 to own it. Otherwise give our Tag Manager a try by downloading Matomo On-Premise for free or by giving our no obligations 30-day Cloud trial a go!

We believe this is one of the biggest milestones for Matomo in the last few years.

Being an entirely new product in Matomo, we hope you can get the most out of it knowing you’re using a premium addition that can hold its own in the Tag Manager marketplace as an alternative to Google Tag Manager.

About Matomo’s Tag Manager

It’s a centralised management tool that makes it simple to embed third-party tracking codes to your website without constantly needing access to the backend of your website.

In another sense, it’s similar to a Content Management System, like WordPress, that lets you create a website without having the technical HTML or CSS knowledge. You can manage all tags easily through one platform to get the insights you want, such as, tracking form submissions, scrolling behaviours or custom events, the opportunities are endless.

Not only this, but by having a Tag Manager, it keeps the code on your website clean, you get the insights you need faster, and it reduces the cost to install and manage such tags in your organisation. This keeps the marketing teams, digital teams and the IT guys happy … it’s a win win for everyone!

Click here to learn how to use Matomo Tag Manager

Thank you to our community and everyone involved! The tag manager has been in beta for five months and since then we have added a lot more tags making the tag manager more useful. As well as that, we were able to improve the overall usage thanks to your feedback.

Matomo and InnoCraft’s commitment to open source

As always, the team at Matomo are committed to being the number 1 free open-source analytics platform. This means your data is more secure, has less bugs and will help your team provide great impact.

“The team at InnoCraft are very excited and privileged to be able to sponsor Matomo’s latest creation, the Matomo Tag Manager. InnoCraft has and always will be committed to sponsoring open source analytics projects, and helping you keep full control of your valuable data. This is another milestone in a journey of many more milestones to come. Thank you to everyone involved.”

-Matthieu Aubry
Matomo founder and Director at Innocraft


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