The moment we’ve all been waiting for is here … Matomo Analytics 4 has launched!! We’re incredibly grateful for all community members and contributors who’ve helped with improvements, and our awesome team for all the fixes. We can’t wait for …
EU websites using Google Analytics and Facebook are being targeted by European privacy group noyb after the invalidation of the Privacy Shield. They filed a complaint against 101 websites for continuing to send data to the US. “A quick analysis …
Breaking news: On July 16, 2020, the Court of Justice of the European Union (CJEU) has ruled that any cloud services hosted in the US are incapable of complying with the GDPR and EU privacy laws. In August 2016, the …
This post was originally published on January 11, 2017 and updated in May 2020 and June 2025 At Matomo, privacy matters. From the very beginning, we’ve built Matomo with a strong focus on protecting user and analytics data. Matomo is …
While Google Analytics may seem like a great plugin option on the WordPress directory, we’d like to present a new ethical alternative called Matomo for WordPress, which gives you 100% data ownership and privacy protection. Firstly what does Google Analytics …
Since the GDPR came into effect and turned the online world on its head, confusion around cookies/cookie consent/cookie compliance has been widespread. So we’d like to take this chance to talk more about the supposed “big bad” of the latest …
Collecting information via web analytics platforms is needed to help a website grow and improve. When doing so, it’s best to strike a balance between getting valuable insights, and keeping the trust of your users by protecting their privacy. This …
It’s January 28th which means it’s Data Privacy Day! Today is an important day for the Matomo team as we reflect on our mission and our goals for 2020. This year I wanted to send a video message to all …
The protection of personally identifiable information (PII) is important both for individuals, whose privacy may be compromised, and for businesses that may have their reputation ruined or be liable if PII is wrongly accessed, used, or shared. Curious about what …
Learning about personally identifiable information (PII) is crucial. Identifiable information can be used for nefarious purposes like identity theft and fraud. So, how can you protect yourself as an innocent web browser? Or, if you manage a website — how …