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Choosing between ecommerce analytics tools isn’t just a matter of capturing as much data as possible — although accurate data capture is undoubtedly essential. You must also consider how a tool analyses data and helps you turn insights into action. There’s the …
Marketers must reach the right person at the right time with the most relevant messaging. Customers now expect personalised experiences, which means generic campaigns won’t work. Audience segmentation is the key to doing this. This isn’t an easy process because …
The web—and search engines in particular—make it easier than ever for businesses of any size to reach an international audience. A multilingual website makes sense, especially when the majority of websites are in English. After all, you want to stand out …
Roughly two-thirds of Earth’s 8 billion people use the internet for communication, education, entertainment, business and more. We are connected globally in ways previous generations could’ve never dreamed of. It’s been a wild ride, and we’re just starting. Many users …
Imagine a marketing landscape where transparency replaces tactics, where consumer privacy is prioritised over exploitation, and where authentic value builds genuine relationships. This isn’t just an ideal—it’s the future of marketing. And it starts with ethical marketing practices. 76% of …
If you want to learn about the health of your website and the success of your digital marketing initiatives, there are few better ways than checking your website traffic. Checking website traffic is a great way to get a dopamine …
In a recent bootcamp, Timo Dechau walked attendees through his approach to data and measurement in privacy-focused analytics environments. He demonstrates how to shift from a chaotic, ‘track-it-all’ mentality to a focused method that prioritizes quality over quantity. This post …
Marketing analytics is reshaping decision-making in the financial sector, with recent studies showing it influences over half of all marketing strategies. However, marketers surveyed by MarketingWeek identify data and analytics as the biggest skill gap in their department.
Find out the top data analytics risks facing the fintech industry and discover what companies can do to overcome these challenges.
In the ever-evolving landscape of digital marketing, staying up-to-date with the latest changes is paramount. One such significant change came on 18 September 2023, in the form of iOS 17, Apple’s latest operating system update. With iOS 17, Apple has …