Marketing managers often struggle to really understand how their campaigns are performing. Complicated analytics tools and confusing data can lead to decisions based on instinct or intuition instead of concrete insights. Adding to the frustration, the constant demands of data …
Third-party cookies are being phased out, and marketers who still depend on them for user insights need to find alternatives. Google delayed the complete deprecation of third-party cookies until early 2025, but many other browsers, such as Mozilla, Brave, and Safari, …
In the third quarter of 2024, data breaches exposed 422.61 million records, affecting millions of people around the world. This highlights the need for organisations to prioritise user privacy. Privacy-enhancing technologies can help achieve this by protecting sensitive information and enabling …
Your visitors shouldn’t feel like you’re spying on them — even if you’re just trying to improve the user experience or track your marketing efforts. While many analytics platforms make customers feel that way thanks to intrusive cookie consent banners …
With over 400 million internet users in Europe and 331 million in the US (11% of which reside in California alone), understanding the nuances of privacy laws like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act …
If you run a website that collects visitors’ data, you might be violating privacy regulations somewhere in the world. At last count, over 160 countries have privacy laws — and your customers in those countries know about them. A recent …
In a recent bootcamp, Timo Dechau walked attendees through his approach to data and measurement in privacy-focused analytics environments. He demonstrates how to shift from a chaotic, ‘track-it-all’ mentality to a focused method that prioritizes quality over quantity. This post …
The General Data Protection Regulation (GDPR) is one of the world’s most stringent data protection laws. It provides a legal framework for collection and processing of the personal data of EU individuals. The GDPR distinguishes between “special categories of personal …
Data privacy issues are a significant concern for users globally. Around 76% of US consumers report that they would not buy from a company they do not trust with their data. In the European Union, a 2021 study found that …
