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Matomo achieves ISO 27001 Certification – Strengthening our privacy & security promise
Matomo achieves ISO/IEC 27001:2022 Certification with zero non-conformities, reinforcing global commitment to data privacy and security Wellington, New Zealand – 24 September 2025 – Matomo, the leading open-source web analytics platform, today announced it has achieved ISO/IEC 27001:2022 certification with …
Privacy-friendly analytics: The benefits of an ethical, GDPR-compliant platform
Your visitors shouldn’t feel like you’re spying on them — even if you’re just trying to improve the user experience or track your marketing efforts. While many analytics platforms make customers feel that way thanks to intrusive cookie consent banners …
CCPA vs GDPR: Understanding Their Impact on Data Analytics
With over 400 million internet users in Europe and 331 million in the US (11% of which reside in California alone), understanding the nuances of privacy laws like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act …
The Guide to an Ethical Web: With Big Data Comes Big Responsibility
Roughly two-thirds of Earth’s 8 billion people use the internet for communication, education, entertainment, business and more. We are connected globally in ways previous generations could’ve never dreamed of. It’s been a wild ride, and we’re just starting. Many users …
A Primer to Ethical Marketing: How to Build Trust in a Privacy-First World
Imagine a marketing landscape where transparency replaces tactics, where consumer privacy is prioritised over exploitation, and where authentic value builds genuine relationships. This isn’t just an ideal—it’s the future of marketing. And it starts with ethical marketing practices. 76% of …
Making Your First-Party Data Work for You and Your Customers
At last count, 162 countries had enacted data privacy policies of one kind or another. These laws or regulations, without exception, intend to eliminate the use of third-party data. That puts marketing under pressure because third-party data has been the …
Your Essential SOC 2 Compliance Checklist
With cloud-hosted applications becoming the norm, organisations face increasing data security and compliance challenges. SOC 2 (System and Organisation Controls 2) provides a structured framework for addressing these challenges. Established by the American Institute of Certified Public Accountants (AICPA), SOC …
Data Privacy Regulations: Essential Knowledge for Global Business
If you run a website that collects visitors’ data, you might be violating privacy regulations somewhere in the world. At last count, over 160 countries have privacy laws — and your customers in those countries know about them. A recent …
Lean Analytics in a Privacy-First Environment – Bootcamp with Timo Dechau
In a recent bootcamp, Timo Dechau walked attendees through his approach to data and measurement in privacy-focused analytics environments. He demonstrates how to shift from a chaotic, ‘track-it-all’ mentality to a focused method that prioritizes quality over quantity. This post …