The General Personal Data Protection Law (LGPD or Lei Geral de Proteção de Dados Pessoais) is a relatively new legislation passed by the Brazilian government in 2018. The law officially took effect on September 18, 2020, but was not enforced …
The California Consumer Privacy Act (CCPA) is a state law that enhances privacy rights and consumer protection for residents of California. It grants consumers six rights, like the right to know what personal information is being collected about them by …
Data privacy in business is a contentious issue. Claims that “big data is the new oil of the digital economy” and strong links between “data-driven personalisation and customer experience” encourage leaders to set up massive data collection programmes. However, many …
For many businesses, Google products can play an integral part in the productivity, function and even success of the company. And we’re not just talking about using Google Search here. Google has designed a digital ecosystem to infiltrate every aspect …
Customer analytics undeniably plays a vital role for businesses. Product improvements, interface personalisation, content improvements, and creative advertising thrive on data. Yet, there’s a fine line between being a customer-centred company and a privacy-violating one. Due to ubiquitous online tracking, …
Privacy concerns loom large among consumers. Yet, businesses remain reluctant to change the old ways of doing things until they become an operational nuisance. More and more businesses are slowly starting to feel the pressure to incorporate privacy best practices. …
If you find yourself asking: “What’s the deal with Google Analytics privacy?”, you probably have some second thoughts. Your hunch is right. Google Analytics (GA) is a popular web analytics tool, but it’s far from being perfect when it comes …
Since the launch of GDPR, one big question has lingered around with uncertainty – is Google Analytics GDPR compliant? The current GDPR enforcement trend happening across the EU is certainly shedding some light on this question. Starting with the Austrian …
Breaking news: The French Data Protection Agency, CNIL (Commission nationale de l’informatique et des libertés), has concluded that the use of Google Analytics is illegal under GDPR. The CNIL has begun issuing formal notices to website managers using Google Analytics. …
Breaking news: The Austrian Data Protection Authority (“Datenschutzbehörde” or “DSB” or “DPA”) has ruled that Austrian website providers using Google Analytics are in violation of the GDPR. This ruling stems from a decision made in 2020 by the Court of …