Data Privacy Day 2020
It’s January 28th which means it’s Data Privacy Day! Today is an important day for the Matomo team as we reflect on our mission and our goals for 2020. This year I wanted to send a video message to all …
Official Matomo Blog
News from privacy-first Google Analytics alternative, Matomo.
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How to keep personally identifiable information safe
The protection of personally identifiable information (PII) is important both for individuals, whose privacy may be compromised, and for businesses that may have their reputation ruined or be liable if PII is wrongly accessed, used, or shared. Curious about what …
Your introduction to personally identifiable information: What is PII?
Learning about personally identifiable information (PII) is crucial. Identifiable information can be used for nefarious purposes like identity theft and fraud. So, how can you protect yourself as an innocent web browser? Or, if you manage a website — how …
On-premise analytics demand grows as Google Analytics GDPR uncertainties continue
The Google Analytics GDPR relationship is a complicated one. Website owners in states like Berlin in Germany are now required to ask users for consent to collect their data. This doesn’t make for the friendliest user-experience and often the website …
Open letter to the European Parliament’s LIBE committee
An open letter to the European Parliament’s LIBE committee In an effort to stem the tide of external control over user privacy, Matomo has rallied with other like-minded companies like Protonmail, NextCloud, Tutanota and Mailfence, to advocate for pro-privacy changes to …
Berlin website owners need consent for using Google Analytics
Website owners in Berlin need consent for using Google Analytics According to the Berlin Data Protection Office, if you’re a website owner collecting and sending data to third-party services (like Google Analytics) who are also using that data “for own …
Date and segment comparison feature
Get a clearer picture with the date and segment comparison feature What can you do with it? What are the benefits? Make informed decisions faster by easily comparing different segments and dates with each other. Compare report data for multiple …
Matomo analytics for wordpress
Self-hosting web analytics got a whole lot easier! Introducing Matomo for WordPress A privacy friendly Google Analytics alternative that is easy to install and easy to use yet powerful when you need it to be. Enjoy full ownership and full …
What is Google Analytics data sampling and what’s so bad about it?
What is Google Analytics data sampling, and what’s so bad about it? Google (2019) explains what data sampling is: “In data analysis, sampling is the practice of analysing a subset of all data in order to uncover the meaningful information …
Your 6-step guide to increasing acquisition
Your 6-step guide to increasing acquisition Want to save time and money, as well as increase conversions and acquisition? Matomo Analytics is here to help with that! Let’s start by helping you create a website visitors’ acquisition strategy, without it …