Acquisition and Marketing Channels - Attribution
What is the default attribution model used in Matomo? What does Multi Channel Conversion Attribution do? Which attribution models does the multi attribution feature support?Create new visit whenever a user visits my website using a new campaign or a new website referrerEnable the Multi Channel Conversion Attribution for a goal or ecommerce orderWhen cookies are disabled by a visitor (cookie-less tracking), how does it impact Matomo reports accuracy?Why are there sometimes 0 visits, but some conversions recorded, for example for a Keyword, a Website or a Custom Dimension?Matomo attributes conversions to the last seen referrer by default. How do I credit conversions to the first referrer instead?