Analytics for education providers
…educational institutions choose Matomo: Peace of mind ✔ User-Privacy Protection – Matomo is trusted and used by industries that have strict compliance and data privacy regulations to ensure that their…
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FAQ: How do I anonymise previously tracked raw data (visitors, visits) to remove personal data and delete database column values?
…irreversible and cannot be undone. Start the data anonymisation process To anonymise previously tracked raw data, follow these steps: Login to Matomo as a Superuser. Go to Administration > Privacy…
FAQ: How do I ask for user consent before tracking visitors or measuring user analytics?
…your use of Matomo aligns with privacy laws such as GDPR, ePrivacy Directive, or other local regulations that are applicable to your website. If you need to obtain user consent…
FAQ: How do I set the User ID using Matomo Tag Manager?
…is recommended to update your Matomo privacy settings to use a pseudonym to replace the User ID for enhanced privacy. The User ID pseudonym is processed using a salted hash…
Blog: Accessibility Testing: Why It Matters and How to Get Started
…you 100% data ownership while respecting user privacy. Think of this as a Google Analytics alternative that doesn’t use your visitors’ data for advertising purposes. Key features: Privacy-friendly and GDPR-compliant…
Blog: How to Conduct a Customer Journey Analysis (Step-by-Step)
…analyse. If you want to analyse your entire sales funnel, you can try Matomo, a privacy-friendly web analytics tool. You should make sure to split up your touchpoints into different…
Blog: SEO for Financial Services: The Ultimate Guide
…audience. As a privacy-fist, compliant web analytics solution Matomo can provide valuable insights to support your SEO efforts. Matomo ensures compliance with privacy laws — including GDPR, CCPA and more…
Mandarine Academy gets essential insights with Matomo while staying GDPR compliant
…solutions is, above all, respect for privacy and GDPR compliance. Protecting our users and focusing on data privacy is very important to us,” Laurent added. Data-driven enhancements to user experience…
Blog: Marketing Analytics in Banking: How to Be Effective and Compliant
Marketing analytics is reshaping decision-making in the financial sector, with recent studies showing it influences over half of all marketing strategies. However, marketers surveyed by MarketingWeek identify data and analytics…
Blog: Understanding User Flow: Eight Practical Examples for Better UX
Imagine trying to cook a complex dish without a recipe. You might have all the ingredients, but without a clear sequence of steps, you’re likely to end up with a…