Mandarine Academy gets essential insights with Matomo while staying GDPR compliant
Mandarine Academy, a French-based eLearning company, found Google Analytics and Microsoft Clarity insufficient for their GDPR compliance needs and overly complex.
By switching to Matomo, they discovered a GDPR-compliant, customisable web analytics tool that provided detailed insights into user experience and visitor behaviour.
About Mandarine Academy
Mandarine Academy specialises in providing online training solutions, streamlining the learning process for employees to master and utilise new technologies effectively.
Their focus is on delivering high-quality educational content and ensuring a seamless learning experience for their users.
Overcoming GA4 complexity and ensuring GDPR compliance
Mandarine Academy’s search for a new web analytics tool began due to GDPR non-compliance issues with Google Analytics and Microsoft Clarity.
“Additionally, the team found Google Analytics GA4 was highly complex,” explained Laurent Maurer, CEO at Mandarine Academy. The company needed a web analytics solution that provided detailed feedback on user experience, navigation patterns, and areas of difficulty.
“We were looking for a web analytics solution for several reasons: it was important for our company to get detailed feedback on the user experience to identify not only strengths but also friction points on our site,” Laurent continued. They required features like Users Flow, custom analytics, and detailed audience data to understand and improve user journeys.
Leveraging Matomo for GDPR compliant insights
Matomo stood out for its GDPR compliance and privacy focus. “What distinguishes Matomo from other web analytics solutions is, above all, respect for privacy and GDPR compliance. Protecting our users and focusing on data privacy is very important to us,” Laurent added.
Data-driven enhancements to user experience
Since implementing Matomo, Mandarine Academy has collected crucial granular data to better understand user journeys and identify optimisation opportunities.
“The integration of Matomo on the Mandarine Academy site allowed us to more easily begin steps to improve our user experience. This tool enabled us to adopt a new approach to analysing our site and to implement our UX approach by placing the user at the center of our concerns,” explained Aurélie Hardelin, Apprentice UX/UI Designer at Mandarine Academy.
Matomo has provided Mandarine Academy with robust and advanced behavioural analytics, in addition to traditional metrics like bounce rate and visit statistics.
“The most important analyses for us are those impacting user experience. Regular use of tags helps us see the impact of certain elements on a page. Thanks to Matomo, we can monitor click-through rates, interactivity rates, visibility rates, and error rates, which are crucial for our continuous improvement process,” Laurent explained.
Matomo’s features, including Heatmaps, have also been valuable in understanding page interactions and improving them for better user experience. “We have been able to collect a lot of important data that helps us better understand our users’ journeys and identify opportunities for optimisation,” Aurélie said.
Mandarine Academy’s transition to Matomo has been a critical step in enhancing their user experience approach. The detailed insights and advanced analytics provided by Matomo have enabled Mandarine Academy to place user experience at the forefront of their digital strategy.
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