Blog: GA360 Sunset: Is Now the Time to Switch?
…GA360 sunset date means and show you what you could gain by choosing a privacy-friendly alternative. What’s happening with the final GA360 sunset? Google has given Universal Analytics 360 properties…
Search Results
Blog: GA360 vs GA4: Key Differences and Challenges
…Analytics 4 (Standard)? GA4 is the latest version of Google Analytics, succeeding Universal Analytics. It was designed to address privacy issues with Universal Analytics, which made compliance with privacy regulations…
FAQ: Configure Matomo Analytics for LOPDGDD and LSSI compliance
…your privacy policy). While the Guidance from AEPD does not require this feature, you may prefer to give users the option to opt-out of website tracking in your privacy policy…
Blog: A Guide to Bank Customer Segmentation
…with data and privacy regulations, such as GDPR and CCPA. Second, you also have to consider the privacy expectations of your customers, who are increasingly aware of privacy issues and…
Blog: Mastering multi-touch attribution models
…it’s easier to maintain accurate attribution while still supporting user privacy and compliance efforts. Matomo uses first-party cookies (stored on your own domain) or its privacy-friendly config_id system, which is a…
Blog: Custom dimensions: Setup and implementation guide
…the underlying data. Privacy and compliance considerations Custom dimensions can touch personal data, depending on implementation, so they form an important part of privacy and compliance work. Under GDPR and similar…
FAQ: What are the privacy implications of exporting data from Matomo Cloud to a data warehouse?
…data, consider and address the following privacy implications of the transfer: Consider which data protection laws are applicable to your visitor data set and comply with them. For example: (a)…
Blog: Matomo announces new chatbot tracking in its AI Assistants suite, offering comprehensive insights into AI traffic
…data protection regulations. This privacy-led-by-design approach ensures that analytics insights remain accurate, trustworthy, and align with modern data expectations. Privacy-first analytics built for the age of AI As AI chatbots…
Blog: Help us Reset The Net today on June 5th
…Configure Matomo for advanced Privacy. Best security practises for Matomo. More info Learn why this matters (EFF) Data Privacy Day – Why is privacy important? (Piwik) Web Analytics Privacy (Piwik)…
How Accurate Data from Matomo Helps CRO:NYX Digital Make Better Decisions
…reliable solution for privacy-first data collection, ensuring accurate insights and robust analytics while prioritising user privacy. “With the shift to first-party cookies and more users seeking private browsing, gathering accurate…