Everything you need to get value from your analytics, from your first setup to measuring your efforts, understanding your visitors, increasing conversions and levelling up your analytics.
Visit your own website and use the Real-time report to make sure your data is reaching Matomo. If something isn’t working, we’ll help you troubleshoot it.
You’ll finish with: Your own visit visible in Matomo and confirmation that tracking works.
New to Matomo? Start here. This short demo shows you the basics in under 30 minutes, no experience needed. Learn the essentials fast, even if you’ve never used an analytics tool before.
Not sure where to start? You are in the right place. This guide walks you through the essentials, step by step, with no experience needed. You will set up tracking, read your first reports and measure your first conversion. Go at your own pace, and come back any time.
Connect your website to Matomo, choose the tracking method that works for you, and start collecting data.
You’ll finish with: Matomo tracking installed and ready to receive data.
A free prompt guide for analytics teams who need decision-ready answers, not another dashboard. This is not “summarise my dashboard” prompts. Get 10 practical prompt patterns to investigate your analytics data faster, with stronger evidence and less dashboard digging.
Our new free guide shows you how to use Matomo MCP in practical workflows, from campaign reporting to audience analysis and stakeholder updates. By the end, you’ll know how to use Matomo MCP to turn analytics questions into business decisions faster. No technical knowledge required.
Review the essential privacy settings for the data you collect, consent and data retention.
You’ll finish with: Your essential Matomo privacy settings reviewed and configured for your setup.
Learn the three essential areas of Matomo: Visitors, Behaviour and Acquisition. Then use them to find your first useful insight.
You’ll finish with: Knowing where to look and how to answer a basic question with your data.
Choose one action that matters to your organisation, turn it into a Goal and test that Matomo records it.
You’ll finish with: Your first meaningful conversion being measured.
Bring two or three important reports and KPIs into one view that you can easily check and share.
You’ll finish with: A simple dashboard showing the numbers that matter to you.
Stuck somewhere? Find the right place to get help, from Matomo Support and the Knowledge Base to practical guides and live webinars.
Once you’ve completed the essentials, choose where to go next based on what you want to achieve: bring your team into Matomo, measure campaigns, understand visitor journeys, explore behaviour, optimise your website or simply keep learning.
Like to tick things off as you go? We turned this guide into a one-page checklist.
Print it or keep it open beside you. Each item matches a lesson, so you always know what is done and what comes next.
AI traffic is real, and it’s already in your analytics, whether you can see it or not. We put together a short guide that explains what each AI report shows, how to find it in your dashboard, and what to do with the data. No technical knowledge required.
We’ve put together a practical security checklist that covers everything from 2FA to your API tokens. Not technical? No problem. It’s designed to be actionable, with clear difficulty levels and direct links to the relevant documentation.
