When you finish this guide Next: Connect Matomo to AI
You’ve got Matomo up and running. Next, learn how to connect it to AI tools with the Matomo MCP and start exploring your analytics data through natural language.
Get started with Matomo in 6 steps
Not sure where to start? You are in the right place. This guide walks you through the essentials, step by step, with no experience needed. You will set up tracking, read your first reports and measure your first conversion. Go at your own pace, and come back any time.
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Read your first reports
3 minutesLearn the three essential areas of Matomo: Visitors, Behaviour and Acquisition. Then use them to find your first useful insight. You’ll finish with: Knowing where to look and how to answer a basic question with your data.
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Track your first conversion
2 minutesChoose one action that matters to your organisation, turn it into a Goal and test that Matomo records it. You’ll finish with: Your first meaningful conversion being measured.
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Need help?
1 minuteStuck somewhere? Find the right place to get help, from Matomo Support and the Knowledge Base to practical guides and live webinars.
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Congratulations, you did it! What’s next?
1 minuteOnce you’ve completed the essentials, choose where to go next based on what you want to achieve: bring your team into Matomo, measure campaigns, understand visitor journeys, explore behaviour, optimise your website or simply keep learning.
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The Getting Started checklist, all in one page
1 minuteLike to tick things off as you go? We turned this guide into a one-page checklist. Print it or keep it open beside you. Each item matches a lesson, so you always know what is done and what comes next.