Blog: How to increase engagement and convert them into customers
…you made available online in .pdf format. To see an increase in downloads meant students were finding the .pdfs and realising the need to download them. No downloads could mean…
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Blog: A Guide to App Analytics Tools that Drive Growth
…Pricing PlanPriceSpark Free Blaze Pay-as-you-go based on usage Custom Bespoke pricing for high-volume enterprise users Adobe Analytics — Best for enterprise app analytics Adobe Analytics is an enterprise-grade analytics solution…
FAQ: Tracking Site Search Keywords
…required). Example of a basic search form: <form id=”search-form”> <label for=”search”>Search our site:</label> <input type=”text” id=”search” name=”q” placeholder=”Enter keyword”> <button type=”button” id=”search-submit”>Search</button> </form> Example of custom JavaScript code: <script> document.getElementById(‘search-submit’).addEventListener(‘click’,…
Blog: Data Privacy Issues to Be Aware of and How to Overcome Them
…acts, compliance can be a complicated endeavour for organisations operating across multiple jurisdictions. How can organisations comply with data protection acts? One way to ensure compliance is to keep up…
Blog: A/B Testing Platform for Matomo Analytics
…hopefully get more email signups. Now you need to make sure the new version is “better” than the current version, or at least does result in less conversions. To compare…
FAQ: How do I install the Matomo tracking code on my Cloudflare setup
…Cloudflare Zaraz tools for Matomo tracking in Cloudflare. Zaraz is available to all Cloudflare users, including free plan subscriptions. Set up Matomo with Zaraz Login to your Cloudflare account and…
Blog: 10 Matomo Features You Possibly Didn’t Know About
…or conversion tracking. Session recordings User experience (UX) plays a pivotal role in your conversion rates. A five-year McKinsey study of 300 publicly listed companies found that companies with strong…
FAQ: How do I use the API in Matomo for WordPress?
…the Application Passwords section. Enter a label to describe the integration (e.g. “Looker Studio” or “Matomo Mobile App”). Click the button to generate a new password. Copy the generated password…
FAQ: How do I install the Matomo tracking code on WordPress?
…the option Self hosted (HTTP API, default). In the Matomo URL text field, enter your Matomo URL, for example https://analytics.example.com. In the Auth token text field, enter your Matomo authentication…
FAQ: How to integrate Matomo tracking in Server-side Google Tag Manager (SGTM)
…Server-side Client template in your Google Server-side container Download our client template. Log in to Google Tag Manager. Open your server-side container. Go to Templates. In Client Templates, click New….