Can I rebrand or sell or reuse or re-license or include Matomo in my product, company, or website?

Reusing Matomo in any way is allowed as long as you respect the GPL license and the Matomo Trademark guidelines. Below you will find more information and pointers.

Using Matomo to track users in your commercial website or apps

You are free to embed any Matomo tracking code or SDK into any commercial or non commercial website, intranets, web apps or mobile apps or any other platform. The Matomo JavaScript Tracker is released under the New BSD license and other Matomo SDKs are released under similar permissive licenses.

The Matomo trademark

Please see the Matomo Trademark page for more details about how to reuse the name Matomo in your modified version of Matomo.

When you sell Matomo related services to businesses, you just need to make sure you respect the Matomo Trademark rules and the software licenses. We encourage you to provide Matomo related services to businesses in your country or region. For example many Matomo experts provide technical services for Matomo such as helping setup Matomo On-Premise for customers. Analysts and agencies also provide web analytics & growth services to help customers who use Matomo, make the most of their reports and find the best ways to grow their businesses.

Reselling Matomo with a custom branding (white labelled)

When you resell Matomo (Piwik) to customers, you may be interested in our White Label product which removes all the branded aspects of Matomo and lets you provide an immersive experience and your own custom brand.

Reselling Premium Features for Matomo to customers

If you are reseller, and your customers want to purchase premium plugins through your reseller business (instead of purchasing directly from the Matomo Marketplace), this is possible. Please reach out to the Support Team so we can provide the guidelines on how we work with resellers.

Customising Matomo sourcecode

When your product, software, or website uses Matomo but all the code (including your modifications) stays within your company or server, you have the freedom to keep your code and not be bound to the GPL License. For example, you can change the header and footer to reflect your brand, change the colors, or add new features and plugins on your own copy of Matomo.

Selling or distributing the sourcecode

When you distribute a modified version of Matomo, or a software that includes Matomo as a module, then you must give access to the code source and publish all the code under the GPL. You may want to learn more about the GPL License and look at the GPL FAQ.

Distributing a custom plugin for Matomo

You are allowed to create and sell plugins for Matomo. When you create and distribute a new custom plugin built for Matomo, as a Plugin developer it is allowed to release the plugin under a different license than GPL, as long as the plugin is distributed separately from the Matomo platform. For example some third party plugins from our open Marketplace may be released under a different license than GPL. Similarly individual components, libraries and plugins within a Matomo instance may be available for reuse under a different license. Please refer to the LEGALNOTICE file included in the distribution.

Help us make Matomo better

If you modify Matomo and add new features or fix existing bugs, please submit your improvements back to the Matomo team. Together we will build the best Free/Libre open analytics platform!

If you have any other questions or feedback about reselling Matomo Analytics to your customers, send us a message.