How to sell Matomo services without any confusion?


As you may know, Matomo (Piwik) is a Free software under the GPL license which guarantees you:

  • The freedom to run the program for any purpose.
  • The freedom to study how it works and change it.
  • The freedom to improve the program, and release your changes.
  • The freedom to redistribute it under the GPL license, and to sell it if you wish.

In this article we will focus on the Free aspect of Matomo, which is how to rebrand Matomo, how to offer your clients a better experience, and possibly how to make a profit from it?

How to sell Matomo services as an agency?

As a web analytics software, Matomo is often installed by web agencies when it comes to designing a brand new website for a given customer.
Most of the time agencies are using Matomo for the following reasons:

  • free of charge
  • data ownership
  • user privacy compliance
  • feature rich while easy to use
  • open source

Most of the agencies are charging their customers for the installation process, tracking code implementation, analysing reports to get insights about users… but do you know that you could also sell the software as your own brand? This is where the “White Label” plugin, developed by the InnoCraft company, comes into play.

White labelling for Matomo

Creating a “white label” plugin came into the mind of InnoCraft founders when they realized that on any modern Matomo installation, the following components were visible:

  • Matomo branded widgets within the dashboards
  • Matomo marketplace plugin teasers on the admin page
  • Matomo help and support pages
  • the “Matomo” word in general
  • Matomo Mobile app banners
Matomo branded widget examples
Example of Matomo branded widgets

In order to remove all those mentions of Matomo and to start selling this web analytics under your own name, you can either hack Matomo on your own (it is going to take you some precious time and money) or have a look at the White Label plugin on the marketplace where InnoCraft has solved all the challenges already for you.

The White Label plugin is straightforward. Once downloaded and installed, you will have access to a dedicated interface where you will be able to change the Matomo name by a new custom brand of your choice:

Matomo white label plugin settings
Matomo White Label settings

Once you click Save, all “Piwik” mentions will be substituted by your company name/service:

Matomo name changed
Here the Matomo version is changed by the name of the company

How to make your installation even more customized?

Few Matomo users know about this trick, but since 2014 the Matomo templates can be customized through Themes. You are free to design your own template, installing existing ones, or even monetize them through the marketplace:

Custom theme sample
A simple example of how Matomo can be easily customized, here fonts and colours are changed

If you want to know how you can tweak your existing template and make it match your brand and image, just follow our theme documentation. A simple theme with your colors can be built in a few minutes simply by defining different color codes. You can also browse the public themes on the Marketplace.

Tell us your story

If you are an agency or any business related in selling Matomo services, we recommend having a look at our FAQ for rebranding, selling, reusing, re-licensing, and including Matomo in my offering. Are you interested or already re-selling Matomo services? We would love to hear your story and write a blog post about it.

Do not hesitate to contact the Matomo core team, we’re looking forward to hearing from you.

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A powerful web analytics platform that gives you and your business 100% data ownership and user privacy protection.

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Free forever.

Get started with Matomo

A powerful web analytics platform that gives you and your business 100% data ownership and user privacy protection.

No credit card required.

Free forever.