What are ‘Hits’ in Matomo?

A hit can be either a tracked page view, an event tracking, a download, an outlink, an onsite search or a content tracking request. However, there are certain types of activity do not generate hits because they do not send data to Matomo such as heartbeat timer requests used to measure time spent on page.

Heartbeat requests update the last activity timestamp for a visit but do not appear in reports, do not generate hits or affect your Cloud quota. Modifying the tracker to call events at intervals would generate hits, but this is not the standard behaviour of the heartbeat request.

Know how many page views your website is getting?

On average users track around 10-20% hits per page view. So if you track 100 page views, you would be tracking approx. 110 to 120 hits.

Know how many visits your website is getting?

On average our users track around 3 hits per visit. So if you track 100 visits, you would be tracking approx. 300 hits.

If you are using features like event tracking, then the number of hits will be typically higher.

Where can I view the Hits count in Matomo?

From Matomo 5.3.0, the All Websites Dashboard includes the Total Hits metric to quickly gauge the overall volume of interactions for your sites.

• Matomo Cloud users can view the total number of hits in Administration > Account > Billing, where it is displayed alongside your account quota.

• Hits can be included in Custom Reports using the Hits metric.

Using Google Analytics?

If you are using Google Analytics and interested in migrating to Matomo, you may want to know how many Hits per year are tracked in Google Analytics.