How to create a Custom Report showing Goal Conversions by Ad Provider
With the Advertising Conversion Export premium feature enabled, Matomo can attribute goal conversions to paid advertising platforms such as Google, Bing, Facebook, LinkedIn, and Yandex. This feature is available by default in Matomo Cloud and can be installed from the Marketplace for Matomo On-Premise.
While the standard Goal reports provide detailed insights into the sources driving conversions, you can create a Custom Report to group goal conversions by Ad Provider. This setup gives you a clearer view of how different platforms are performing. It helps to attribute conversions to the correct advertising source and evaluate the effectiveness of paid campaigns.
Before you start, ensure the relevant goals are configured in Matomo and you have sufficient rights to create custom reports.
- In Matomo, go to Custom Reports > Manage Reports.
- Click Create New Report and provide a user-friendly report name.
- Select the Dimension: Ad Provider to group conversions by the detected advertising source, such as Google Ads.
- Choose the Metrics: Visits and Conversion Goal ID.
- Add the new report to a Report category and subcategory where the report will be displayed in the main reporting menu.
- Click Create New Report to save.
If you’re using the Advertising Conversion Export premium feature, you can also export your Matomo-tracked conversions to supported platforms such as Google Ads, Microsoft Advertising, or Yandex to improve attribution accuracy and optimise campaign performance within those platforms. While this feature handles external integration, a Custom Report can help you analyse the same conversion data internally within Matomo.
The report is a simple way to unlock valuable attribution insights and compare goal conversions across advertising platforms. You can also add this report to your dashboard to keep track of performance over time.