Google Analytics 4 and GDPR: Everything You Need to Know

Four years have passed since the European General Data Protection Regulation (GDPR, also known as DSGVO in German, and RGPD in French) took effect. That’s ample time to get compliant, especially for an organisation as big and innovative as Google. …

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Google Analytics 4 (GA4) vs Matomo

Google announced that Universal Analytics’ days are numbered. Universal Analytics will be replaced by Google Analytics 4 (or GA4) on the 1st of July 2023.  If Google Analytics users want to compare year-on-year data, they have until July 2022 to …

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France rules Google Analytics non-compliant with GDPR

Breaking news: The French Data Protection Agency, CNIL (Commission nationale de l’informatique et des libertés), has concluded that the use of Google Analytics is illegal under GDPR. The CNIL has begun issuing formal notices to website managers using Google Analytics. …

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