News from privacy-first Google Analytics alternative, Matomo.
Get RSS feedWe all knew it was coming. It’s all anyone could talk about — the General Data Protection Regulation (GDPR) took effect on 25 May 2018. You might think five years would have been plenty of time for organisations to achieve …
Updated September 2026: This article was originally published in August 2023. We reviewed and updated the tools, features, pricing and vendor information to reflect the current web analytics market. Most websites have more data than ever, but not always the …
Wellington, New Zealand, 4 July 2023: In the world of online data, Google Analytics has long reigned supreme. Its dominance has been unquestioned, leaving website owners with little choice but to rely on the tech giant for their data insights. …
The Irish Data Protection Commission (the DPC) issued a €1.2 billion fine to Meta on May, 22nd 2023 for violating the General Data Protection Regulation (GDPR). The regulator ruled that Meta was unlawfully transferring European users’ data to its US-based …
We’re planning to release the first beta of Matomo 5 in a few weeks. For making it easy for Matomo users to be able to upgrade to this beta, it would be great to have as many plugins on the …
WELLINGTON, N.Z., April 20, 2023 – InnoCraft, the makers of world-leading open-source web analytics platform Matomo, has been named an ASX Hi-Tech Emerging Company of the Year finalist in the 2023 Hi-Tech Awards. Matomo founder Matthieu Aubry says, “At …
Google Optimize is a popular A/B testing tool marketers use to validate the performance of different marketing assets, website design elements and promotional offers. But by September 2023, Google will sunset both free and paid versions of the Optimize product. …
