News from privacy-first Google Analytics alternative, Matomo.
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Good marketing thrives on data. Or more precisely — its interpretation. Using modern analytics software, we can determine which marketing actions steer prospects towards the desired action (a conversion event). An attribution model in marketing is a set of rules …
W3Tech names Matomo ‘Traffic Analysis Tool of the Year 2022’ in its Web Technologies of the Year list of technologies that gained the most sites Matomo, a world-leading open-source web analytics platform, is proud to announce that it has received …
It’s no secret that accurate website analytics is crucial for growing your online business — and Google Analytics is often the go-to source for insights. But is Google Analytics data accurate? Can you fully trust the provided numbers? Here’s a …
Most users know Matomo as the privacy-focussed web analytics tool with data accuracy, superior to Google Analytics. And we’re thrilled to be that — and more! At Matomo, our underlying product vision is to provide a full stack of accurate, …
Did you know it’s about 50:50 whether users stay on your website or leave without visiting another page? With billions of websites and scrolling often done on the go, you have to make a strong first impression because the chances …
Matomo is a feature-rich web analytics platform. As such, it has many layers of depth — core features, extra plug-ins, custom dimensions, reports, extensions and integrations. Most of the product elements you see can be personalised and customised to your …
Matomo includes a built-in opt-out form that you can add to your website so you can provide your visitors with the choice to opt-out of Matomo tracking. Up until Matomo 4.12.0 the built-in opt-out form relied on iFrame technology which …
Data privacy in business is a contentious issue. Claims that “big data is the new oil of the digital economy” and strong links between “data-driven personalisation and customer experience” encourage leaders to set up massive data collection programmes. However, many …
For many businesses, Google products can play an integral part in the productivity, function and even success of the company. And we’re not just talking about using Google Search here. Google has designed a digital ecosystem to infiltrate every aspect …
Customer analytics undeniably plays a vital role for businesses. Product improvements, interface personalisation, content improvements, and creative advertising thrive on data. Yet, there’s a fine line between being a customer-centred company and a privacy-violating one. Due to ubiquitous online tracking, …
