To be able to grow your business, it is crucial to track all your marketing efforts. This includes all newsletters and emails that you share with people outside of your business. Otherwise, you won’t be able to know which of …
This blog was last updated: 5 July 2024 Ad campaign and conversion tracking are critical to understanding what works and what doesn’t, so you can optimise, reduce ad spend and improve your overall return on investment. For those considering switching …
In less than three weeks, Matomo (Piwik) 2 will be no longer supported. This means that no further (security) updates will be released for this version. As per our Long Term Support announcement, Matomo 2.X is supported for 12 months …
In January 2017 we launched a Matomo community survey which gathered more than a thousand responses. It is now time for us to release the results of this study. We release today the results of this survey painting a picture of …
Being able to monitor user acquisition and social media activity is essential for determining whether the outcome of your campaigns is in line with the business objectives. Determining the source of each website visit that gets you closer to your …
When you track your website with Matomo or any other analytics solution, you need to embed a JavaScript file in order to track page views, events, clicks, and more. At InnoCraft, it is our daily business to help Matomo (Piwik) …
Many studies have shown that performance matters a lot. For each 100ms a websites takes longer to load, a business may lose about 0.1% to 1% in revenue. It also matters because Google judges page speed as a ranking factor …
It has been almost four months since we released Matomo 3. The major new release came with a new UI, performance and security improvements. If you are still on Piwik 2, the security improvements alone should be worth updating your …
Hi, this is Tom from InnoCraft, the company of the makers of Matomo Analytics (formerly Piwik Analytics). Do you hate losing your visitors on your online or intranet forms and leaving revenue on the table? If you feel like us, …
The content of this article was moved to https://developer.matomo.org/guides/spa-tracking