News from the experts of the Open Analytics Platform Matomo (formerly Piwik)
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Google Optimize is a popular A/B testing tool marketers use to validate the performance of different marketing assets, website design elements and promotional offers. But by September 2023, Google will sunset both free and paid versions of the Optimize product. …
Google Optimize is a popular conversion rate optimization (CRO) tool from Alphabet (parent company of Google). With it, you can run A/B, multivariate, and redirect tests to figure out which web page designs perform best. Google Optimize seamlessly integrates with …
If you struggle to connect the dots on your customer journeys, you are researching the correct solution. Multi-channel attribution models allow you to better understand the users’ paths to conversion and identify key channels and marketing assets that assist them. …
Few sales happen instantly. Consumers take their time to discover, evaluate and become convinced to go with your offer. Multi-channel attribution (also known as multi-touch attribution or MTA) helps businesses better understand which marketing tactics impact consumers’ decisions at different …
Good marketing thrives on data. Or more precisely — its interpretation. Using modern analytics software, we can determine which marketing actions steer prospects towards the desired action (a conversion event). An attribution model in marketing is a set of rules …
W3Tech names Matomo ‘Traffic Analysis Tool of the Year 2022’ in its Web Technologies of the Year list of technologies that gained the most sites Matomo, a world-leading open-source web analytics platform, is proud to announce that it has received …
It’s no secret that accurate website analytics is crucial for growing your online business — and Google Analytics is often the go-to source for insights. But is Google Analytics data accurate? Can you fully trust the provided numbers? Here’s a …
Most users know Matomo as the privacy-focussed web analytics tool with data accuracy, superior to Google Analytics. And we’re thrilled to be that — and more! At Matomo, our underlying product vision is to provide a full stack of accurate, …
Did you know users spend about 50 milliseconds deciding if they like your website’s homepage design or not? With billions of websites and scrolling often done on the go, you have to make a strong first impression because the chances …
Matomo is a feature-rich web analytics platform. As such, it has many layers of depth — core features, extra plug-ins, custom dimensions, reports, extensions and integrations. Most of the product elements you see can be personalised and customised to your …