The Ultimate List of Alternatives to Google Products

For many businesses, Google products can play an integral part in the productivity, function and even success of the company. This is because Google has designed their digital ecosystem to infiltrate every aspect of your work and personal life at …

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4 Ways to Embed User Privacy & Data Security in Your Business

Customer analytics undeniably plays a vital role for businesses. Product improvements, interface personalisation, content improvements, and creative advertising thrive on data.  Yet, there’s a fine line between being a customer-centred company and a privacy-violating one.  Due to ubiquitous online tracking, …

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Privacy in Business: What Is It and Why Is It Important?

Privacy concerns loom large among consumers. Yet, businesses remain reluctant to change the old ways of doing things until they become an operational nuisance.  More and more businesses are slowly starting to feel the pressure to incorporate privacy best practices. …

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Google Analytics 4 and GDPR: Everything You Need to Know

Four years have passed since the European General Data Protection Regulation (GDPR, also known as DSGVO in German, and RGPD in French) took effect. That’s ample time to get compliant, especially for an organisation as big and innovative as Google. …

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