Advertising Conversion Export

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” goes the famous quote by John Wanamaker (1838-1922) and it is still very much true today. If you spend money on ads, you need to know how successful each of your paid ads really are and whether you make a return on your investment.

Getting insights into your ads usually requires that you embed third party advertising networks into your website and send them the information whenever a conversion happens. The Matomo Advertising Conversion Export allows you to report conversion data to supported ad platforms without needing to embed third-party tracking pixels. If the advertising platform requires marketing consent (e.g. via Consent Mode in Google Ads), this must be handled separately as Matomo does not pass consent information as part of the export.

With the Advertising Conversion Export, you can automatically let Matomo generate a CSV export, which can be used to import the Matomo conversion data into Google Ads, Microsoft Advertising or Yandex Ads.

Below you find detailed steps on how to set up the import / export for the different advertising networks.

 

Getting started

Where can I get the Advertising Conversion Export feature?Which Advertising Networks are currently supported?Export conversions in the pastExport Ads conversion to Facebook from Matomo

Set up the export

Set up conversion imports in Google Ads Set up conversion imports in Microsoft Advertising Set up conversion imports in Yandex Ads

On-Premise FAQs

Get the Advertising Conversion Export feature

Troubleshoot

Fix the error “Conversion with this timestamp and GCLID already exists”Fix the error “There is no conversion action with that name in the associated account.”Exported clickIDs have value as anonymizedWhy today’s conversions will not appear in the Google Ads feed using Advertising Conversion Export