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Analytics Platform – Matomo

Analytics Platform - Matomo

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Blog: Why Matomo is a serious alternative to Google Analytics 360

January 13, 2026December 12, 2018 by Jake Thornton

…fully respect your user’s privacy when choosing to host Matomo Analytics through our cloud service. The difference between cloud hosting Matomo Analytics vs Google Analytics is that when you choose…

Categories Marketing

Blog: Exceeded GA’s 10M hits data limit, now what?

March 18, 2026December 1, 2021 by Joselyn Khor

…quickly to resolve it. Option 3 -The Matomo solution – a privacy-friendly Google Analytics alternative Upgrade to a web analytics platform that can handle your demanding data requirements. Save money…

Categories Analytics Tips, Community, Marketing

FAQ: How do I delete rows of a report and specific visits to clean-up some of the reporting data?

July 8, 2026September 5, 2019 by Matomo Core Team

…policies and privacy compliance obligations. You may be required to justify the reason for the deletion and keep a record of the deletion (without personal data) for audit purposes. To…

FAQ: How do I install the Matomo tracking code on Drupal?

May 8, 2026April 16, 2020 by Karthik Rajendran

…is not blocked by consent settings, ad blockers, or browser privacy features. Open your Drupal website and visit the page containing the tracking code to test if Matomo captures your…

FAQ: How do I anonymise the Referrer information?

June 5, 2026September 18, 2020 by Thomas Steur

Table of contents Configure Privacy settings 1. Don’t anonymize the referrer 2. Remove query parameters from referrer URL 3. Keep only the domain of a referrer URL 4. Don’t record…

FAQ: How do I disable the visits log or the visitor profile feature?

June 5, 2026October 28, 2020 by Thomas Steur

Table of contents Disable for all websites Disable only for specific website(s) For privacy compliance you can disable some features that show every action a visitor took (raw data) in…

FAQ: How do I get RUM (Real User Monitoring) metrics and reports for my app, website and intranet?

June 24, 2026December 4, 2020 by Matomo Core Team

…testing to measure the performance of changes you make on your website. Matomo does not sample data, 100% of your users data is reported. Privacy of your users is respected….

FAQ: What is the default attribution model used in Matomo?

June 30, 2026July 6, 2021 by Matomo Core Team

…juggle, optionally, for stringing together visits over time and connecting them all back to a single person Configure Privacy Settings in Matomo, which includes how to set a cookie or…

FAQ: What is the difference between RAW data and report data?

June 30, 2026August 5, 2021 by Jason Mumby

…term: penalties in privacy laws are more severe for excessively storing raw data than for storing report data. A further reason to delete old raw data is that it usually…

FAQ: How do I segment visitors that have been identified using tracking cookies?

June 5, 2026September 2, 2021 by Matomo Core Team

…with the privacy regulations that apply to your organisation, such as the GDPR or other regional laws. Option 1: Segment using the built-in Profilable condition Matomo includes a built-in segment…

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