Confirm that your tracking works and see your first visitors in real time

Visit your own website and use the Real-time report to make sure your data is reaching Matomo. If something isn’t working, we’ll help you troubleshoot it.
You’ll finish with: Your own visit visible in Matomo and confirmation that tracking works.

Tracking< 5 minBeginner

Matomo basics under 30 minutes

New to Matomo? Start here. This short demo shows you the basics in under 30 minutes, no experience needed. Learn the essentials fast, even if you’ve never used an analytics tool before.

MarketerBeginner> 15 minVideo

Get started with Matomo in 6 steps

Not sure where to start? You are in the right place. This guide walks you through the essentials, step by step, with no experience needed. You will set up tracking, read your first reports and measure your first conversion. Go at your own pace, and come back any time.

MarketerBeginner5-15 min

Set up Matomo tracking in 15 minutes

Connect your website to Matomo, choose the tracking method that works for you, and start collecting data.
You’ll finish with: Matomo tracking installed and ready to receive data.

TrackingBeginner5-15 min

Ask your analytics better questions: 10 advanced AI prompts

A free prompt guide for analytics teams who need decision-ready answers, not another dashboard. This is not “summarise my dashboard” prompts. Get 10 practical prompt patterns to investigate your analytics data faster, with stronger evidence and less dashboard digging.

MarketerAIDownloadable5-15 minAdvanced

How you can use Matomo MCP to make faster, smarter decisions

Our new free guide shows you how to use Matomo MCP in practical workflows, from campaign reporting to audience analysis and stakeholder updates. By the end, you’ll know how to use Matomo MCP to turn analytics questions into business decisions faster. No technical knowledge required.

AIDownloadableIntermediate5-15 min

Set up privacy the right way

Review the essential privacy settings for the data you collect, consent and data retention.
You’ll finish with: Your essential Matomo privacy settings reviewed and configured for your setup.

Privacy< 5 minBeginner

Read your first reports

Learn the three essential areas of Matomo: Visitors, Behaviour and Acquisition. Then use them to find your first useful insight.
You’ll finish with: Knowing where to look and how to answer a basic question with your data.

< 5 minBeginner

Track your first conversion

Choose one action that matters to your organisation, turn it into a Goal and test that Matomo records it.
You’ll finish with: Your first meaningful conversion being measured.

< 5 minBeginner

Make a dashboard for you and your team

Bring two or three important reports and KPIs into one view that you can easily check and share.
You’ll finish with: A simple dashboard showing the numbers that matter to you.

Dashboard< 5 minBeginner

Need help?

Stuck somewhere? Find the right place to get help, from Matomo Support and the Knowledge Base to practical guides and live webinars.

< 5 minBeginnerIntermediateAdvanced

The Getting Started checklist, all in one page

Like to tick things off as you go? We turned this guide into a one-page checklist.
Print it or keep it open beside you. Each item matches a lesson, so you always know what is done and what comes next.

< 5 minBeginnerChecklist

How to start using Matomo’s AI report

AI traffic is real, and it’s already in your analytics, whether you can see it or not. We put together a short guide that explains what each AI report shows, how to find it in your dashboard, and what to do with the data. No technical knowledge required.

AI< 5 minBeginnerDownloadable

Your Matomo Security Checklist

We’ve put together a practical security checklist that covers everything from 2FA to your API tokens. Not technical? No problem. It’s designed to be actionable, with clear difficulty levels and direct links to the relevant documentation.

BeginnerChecklist> 15 min