This Cookie Notice applies to Matomo websites including their subdomains (“Websites”). We use cookies and similar tools (JavaScript and tags) to provide a smooth browsing experience, enable chat functionality, understand how the Websites are used and track the success of our advertising campaigns. Our own privacy-focused web analytics tool, Matomo Analytics, powers our tracking and analysis.
Below we explain the types of tracking tools we use and why we use them. The processing of personal data is described in our Website Privacy Policy (for interactions with our website) and our Matomo Cloud Privacy Policy (when we provide Matomo Cloud Services to you).
Where we use cookies or similar tools that require your consent, we will ask you for consent via a consent banner.
1. Cookies we use
(a) Strictly Necessary or Essential
Strictly necessary cookies are essential for the website to function and cannot be declined.
Data recipients are as stated in the table:
InnoCraft Limited
A New Zealand registered company (NZBN 6106769), established by the creators of Matomo Analytics is the recipient of all data processed by Matomo cookies and cookies integrated with our Websites (WordPress, WooCommerce).
- Privacy Policy: Matomo Analytics Privacy Policy
- Third country data transfer: New Zealand – adequacy decision basis.
UserCentrics GmbH
Provides a cookie consent management service.
- Processes consent data under a DPA as processor to InnoCraft.
- Third country data transfer: New Zealand – adequacy decision basis.
| Name | Data recipient | Purpose | Maximum storage duration |
|---|---|---|---|
| mtm_consent_removed | InnoCraft | Records when a visitor opts-out of tracking. This cookie does not contain personal information or any ID. The cookie value is the same for all visitors. | 30 years – see note ** |
| matomo_sessid | InnoCraft | When you use the opt-out feature, a ‘nonce’ is used to prevent CSRF security issues. It does not contain any data used to identify visitors. | 14 days |
| uc_settings and/or ucString | Usercentrics | This cookie holds the ControllerID and SettingsID, the language, settings version and services with their consent history. | 1 year |
| uc_user_interaction | Usercentrics | This cookie is used to signal whether a user has already given consent. | 1 year |
| ucData (optional) | Usercentrics | This cookie holds information about Google Consent Mode. | 1 year |
| uc_ui_version | Usercentrics | This key states the UI version used by Matomo. | 1 year |
| uc_user_country | Usercentrics | This is used to recognise the location of the user and show the correct version of the CMP. | 1 year |
| wordpress_test_cookie | InnoCraft | Tests that the browser accepts cookies. | Session |
| aelia_cs_selected_currency | InnoCraft | Stores the customer’s preferred currency when the visitor selects it on the website. | 1 day |
| woocommerce_cart_hash | InnoCraft | Stores items in the shopping cart. | Session |
| woocommerce_items_in_cart | InnoCraft | Stores items in the shopping cart. | Session |
| wp_woocommerce_session_* | InnoCraft | Stores performed actions on the website, necessary for cart functionality. | Session |
| wordpress_sec_* | InnoCraft | To provide protection against hackers, store account details. | 15 days |
| wfwaf_authcookie-* | InnoCraft | This cookie is used by the Wordfence firewall to perform a functional check of the current user before WordPress is loaded. | 1 day |
| wordpress_logged_in_* | InnoCraft | Stores logged in users. | 1 day |
Note: For **mtm_consent_removed, some browsers will delete these cookies if you have not visited our website for anywhere between 7 days (Safari), 45 days (Firefox) or 400 days (Chrome) as of the date of this notice. These timeframes may be subject to change. If you do not regularly visit our websites and wish to opt out of analytics, please check the setting when you visit. This ensures that your opt-out is still recognised by your browser.
(b) Analytics – Audience Measurement Tools
By default, we only use anonymised audience measurement tools for the sole purpose of measuring the audience of our websites to measure performance, detect navigation problems, optimise technical performance and usability of our websites, estimate the necessary server capacity, and to analyse viewed content, etc.).
Matomo Analytics uses first-party cookies and JavaScript trackers for audience measurement purposes to produce anonymous statistical data and exclusively on our own behalf. First-party cookies are set by the domain you are visiting. They do not track your activity across different domains and they are not shared with external domains or third parties.
Some EU supervisory authorities (e.g., France, Italy, Spain, the Netherlands) consider such website analytics strictly necessary or essential for the operation and routine administration of websites or applications and as such, they exempt them from the legal requirement of obtaining prior consent, provided that consent conditions are met, and the website visitors are able to opt out of the tracking.
You can opt out of the consent-exempt analytics by unchecking the opt-out box in our Privacy Policy.
- Data recipient: InnoCraft Limited, a New Zealand registered company (NZBN 6106769), established by the creators of Matomo analytics is the recipient of all data processed by Matomo cookies and similar technologies.
- Privacy Policy: Matomo Analytics Privacy Policy
- Third country data transfer: New Zealand – adequacy decision basis.
Matomo Cookies
| Name | Data recipient | Purpose | Maximum storage duration |
|---|---|---|---|
| _pk_id | InnoCraft | To store a unique visitor ID. | 13 months |
| _pk_ses | InnoCraft | Session cookie used to temporarily store data for the visit to link actions performed during the session (e.g., page views, downloads, events) to a unique visit, allowing Matomo to accurately attribute these actions to a single session. | 30 minutes |
| _pk_ref | InnoCraft | Cookie used to store the attribution information; the referrer initially used to visit the website. | 6 months |
| _pk_cvar | InnoCraft | Session cookie used to temporarily store data for the visit. | 30 minutes |
| _pk_hsr | InnoCraft | The _pk_hsr cookie temporarily stores data to determine which areas of a webpage visitors interact with most. The cookie also captures the session recording process for the start, continuation, and end of session recordings, ensuring the data is linked to a specific visit. | 30 minutes |
| MatomoAbTesting | InnoCraft | Stores information for Matomo A/B Testing using local storage. | Persists until deleted by visitor or application |
| _pk_testcookie | InnoCraft | Temporary cookie to check if a visitor’s browser supports cookies (set in Internet Explorer only). | Temporary cookie that expires almost immediately after being set. |
Our cookies process the following data:
- IP address (masked to at least two last octets of IPv4 or IP6 equivalent, see also: IP anonymisation.
- Date and time of the request.
- Title of the page being viewed (Page Title).
- URL of the page being viewed (Page URL).
- URL of the page that was viewed prior to the current page (Referrer URL).
- Screen resolution being used.
- Time in local user’s time zone.
- Files that were clicked and downloaded (Downloads).
- Links to an outside domain that were clicked (Outlink).
- Pages generation time (the time it takes for webpages to be generated by the webserver and then downloaded by the user: Page speed).
- Location of the user: country, region, city, approximate latitude and longitude (Geolocation).
- Main Language of the browser being used.
- User Agent of the browser being used.
Matomo JavaScript
We use Matomo Analytics to collect information about how our Websites are used by our visitors. We do it in a way that does not identify you:
- random visitor ID
- visitor config_id – a randomly-seeded, privacy-enabled, time-limited hash of a limited set of the visitor’s settings and attributes, valid for less than 24 hours and only valid for one particular website domain.
We produce aggregated reports for:
- A/B testing results.
- Referrer URL data sets.
- Title and URL of the Matomo page visited.
- Geolocation of visitors (city, country).
- Custom dimensions (e.g., page categories).
- Goals (e.g., sale events).
- Crash analytics (tracking browser errors).
- Media Analysis (views, play duration).
- Form interactions (views, whether completed or abandoned).
- We do not track any of the actual entered data.
Where permitted we may track:
- Ecommerce (products viewed, order ID, time stamp when order was made).
- Heartbeat (time spent on page).
- Campaign effectiveness (traffic, engagement, conversions).
(c) Functional
These technologies improve the user experience but are not essential to delivering the services requested by you. For example, third party cookies enable us to embed video content (YouTube) on our website or cookies for our chat functionality provider (Userlike).
Data recipients are as stated in the table:
- Userlike UG (haftungsbeschränkt), Probsteigasse 44-46, 50670 Köln, provides chat services as our processor under the DPA.
| Name | Data recipient | Purpose | Maximum storage duration |
|---|---|---|---|
| uslk_umm_*_s | Userlike UG | This cookie is set on a few specific pages where our UserLike Chat is embedded. Used to display our chat widget on this website and allow you to contact UserLike through it. The cookie also stores data about your visit to this website so you can pick up where you left off on your next visit. Personal data is only stored if you voluntarily enter it and submit it to us. . |
1 day |
| uslk_umm_interacted | UserLike UG | Set after interacting with UserLike chat. Set as soon as you click on the chat bubble. | Indefinitely or until browser clears the data. There is no expiration date set. |
| uslk_umm_* | UserLike UG | Used to display our chat widget on this website and allows you to contact UserLike through it. The cookie also stores data about your visit to this website so you can pick up where you left off on your next visit. Personal data is only stored if you voluntarily enter it and submit it to us. | 365 days – cookie description, but internal info is that is stored indefinitely or until browser clears the data. There is no expiration date set. |
| loglevel:userlike | UserLike UG | Unique user ID that recognises the user on recurring visits. | Indefinitely or until browser clears the data. There is no expiration date set. |
| mtm_last_viewed_faq | InnoCraft | To show the user the shortcut to previously viewed FAQ in Matomo Knowledge Base. | 3 hours |
We embed videos from our official YouTube channel, using YouTube NoCookie, Privacy Enhanced Mode. This means that no Google/YouTube cookies should be set until you actively interact with the video and the view of a video shown in the Privacy Enhanced Mode of the embedded player will not be used to personalise the YouTube browsing experience. We ask you to consent before the video is loaded. Once you consent, Google/YouTube may set various cookies.
Data recipient: Alphabet Inc., Google LLC, Google Ireland Limited
Privacy Policy: Google Privacy Policy (Data Privacy Framework)
Third country data transfer: USA
| Example cookies | Purpose | Expiry |
|---|---|---|
| YEC PREF UULE VISITOR_INFO01_LIVE _Secure-YEC and other |
If you visit a page containing a YouTube video and are logged in to a YouTube or Google account, Google may use cookies for security purposes, remember your preferences, and receive information about the videos you watch for analytics and advertising purposes cookies and collect data linked to your Google account. For more information, see the Google Privacy Policy. | Between 180 and 400 days |
(d) Advertising/Marketing
We use third party advertising platforms to advertise Matomo. These third parties set cookies when you interact with our advertisements or visit our website via our advertisements. We use conversion tracking to record the effectiveness of our campaigns. We do not personalise ads or use Google Ad Remarketing (which allows companies to target users who have interacted with their website).
Data recipients are as stated in the table:
-
InnoCraft Limited, a New Zealand registered company (NZBN 6106769), established by the creators of Matomo Analytics is the recipient of all data processed by Matomo cookies and similar technologies.
- Privacy Policy: Matomo Analytics Privacy Policy.
- Third country data transfer: New Zealand – adequacy decision basis.
-
Alphabet Inc., Google LLC, Google Ireland Limited.
- Privacy Policy: Google Privacy Policy.
- Third country data transfer: USA (EU-US Data Privacy Framework).
- To manage how Google cookies are used, including rejecting the use of certain cookies, you can visit g.co/privacytools.
| Name | Data recipient | Purpose | Maximum storage duration |
|---|---|---|---|
| pum-* | InnoCraft | To control the repeated display of pop ups in the browser. Cookies are assigned an identification (ID) number formatted as ‘pum-{integer}’. | 6 months |
| _gads | This cookie is used to: (1) measure visitor interactions with advertisements; (2) prevent same advertisements being shown too many times and (3) track conversions. | 13 months | |
| _gcl_ag _gcl_au _gcl_aw _gcl_dc _gcl_gs |
Cookies set when a user clicks on a Google ad to reach our website. Used to track ad clicks and conversions (e.g., purchases, form submissions). | 90 days | |
| FPGCLAW, FPGCLGB, FPGSID |
Cookies used to retrieve and store Google Click IDs (GCLIDs) parameter to accurately attribute conversions. | 90 days | |
| 1P_JAR* | These cookies track user interactions with Google advertising services across different sites where Google services are integrated. Set on Google-owned domains. | 30 days | |
| NID | Stores user preferences and login information related to Google services. Set on Google-owned domains. | 6 months |
2. Withdrawal of consent for cookies
The modification or withdrawal of consent for the placement of cookies can be made by clicking on the “fingerprint” button on the bottom left corner of our website to reopen our CMP and change your settings.
3. Managing cookie preferences
In the Consent Management Platform (CMP): If necessary, we will ask for your consent to the use of certain cookies described in this Cookie Notice when you access the Websites. If so, a banner will appear when you first visit our website informing you of the use of such cookies. If you reject the cookies, we will not set any cookies on your device other than those for which consent is not required or those that are strictly necessary (including a cookie to indicate that you do not accept the cookies to be set when you visit the website). If you wish to reject the cookies, please click on the “fingerprint” button on the bottom left corner of our website to reopen our CMP and change your settings.
In your browser settings: You can also deactivate cookies by changing the settings of your website browser so that cookies are rejected. How to do this depends on the browser you are using. All modern browsers allow you to change your cookie settings, which can usually be found in the Options or Preferences menu of your browser. Use the Help option in your browser for guidance.
Please note that disabling cookies may impact the functionality of some websites and limit your user experience.
If you have any questions about this Cookie notice, please contact us on privacy@matomo.com.
Published: 13 January 2025