Segmentation

The Segmentation functionality in Matomo enables you to view and analyse reports on smaller groups of your audience, based on specific criteria like country or purchase behaviour. Learn how to use this powerful feature by exploring Segmentation in the API and the List of all Segments available to take your analysis to the next level.

Want to see a live example of a Segment? Go to our demo site and click the All Visits segment at the top.

 

Getting started

About Segments in MatomoCreate Custom Segments of Visitors and apply the segments to filter my report’s dataSegment Usage in Matomo Cloud

Create and manage

Build custom segments in Matomo Common segments, their use cases and how to create them

Analyse segments

Using segments List of all Segments available  Segmentation in the API Compare segment data

Visitors

Find a specific visitor log by segmenting on Visitor IDSelect or exclude all users within a range of IP addressesCreate segments to include or exclude staff traffic based on complex IP address ranges

Behaviour

How do segments work when segmenting on specific actions (pages or events) and how do I filter out any actions that don’t match?Why do URLs other than those in my segment appear in my reports?

Acquisition

How do I get the most popular landing pages viewed by visitors coming through a specific channel type? (direct, website, AI, social or campaign)Create a segment using the Acquisition Date condition

Ecommerce

Find a specific Ecommerce Order ID details