Why is Users Flow important?

Matomo Users Flow helps you visualise how traffic moves through your website or app after visitors arrive. Explore the most common routes users take, discover which pages encourage further exploration, and identify where journeys unexpectedly end.

By analysing these movement patterns, you can uncover opportunities to improve site structure, highlight important content, and create smoother experiences for your visitors.

💡Apply Segments to compare navigation patterns across different audiences and understand how user behaviour varies between groups.

Analysing Users Flow

The process below outlines a practical approach to analysing Users Flow data and turning those insights into improvements that support engagement, conversions, and business goals.

To start uncovering how visitors move through your website or app, get Users Flow in Matomo.