When you send traffic to your website, you need to know the first page a potential customer will hit, and the second page they hit and where they exit. This allows you to engineer the process that each potential customer or visitor goes through and based on this information you can optimise your website or app to improve your conversion rates, sales and revenue. Use Users Flow in combination with segments and you will understand much better how your users use your website or app.

Previous FAQ: What does Users Flow do?