Analyse search keywords reports

Combined Keywords

The Combined keywords report gives you all keywords searched by your users across all search engines. For each keyword, you get the number of clicks, the number of impressions, the ClickThrough rate and the search result position of your website for this website.

Keywords for Google Search, Google Images and Google Videos

Keywords for Google Search, Google Images and Google Videos will be imported for your websites once you configure Google Search Console in Matomo (Piwik).

Keywords for Bing and Yahoo! Search will be imported in your Matomo once you configure Bing Webmaster Tools in Matomo.

Keywords for Yandex Search will be imported in your Matomo once you configure Yandex Webmaster Tools in Matomo.

Keywords position in search engine over time

Using Row Evolution on a particular Keyword, you can visualise each of your keywords ranking position in search results over time.

Search Bots Crawl Overview reports

For Search Engines to list your websites in the search results page, they send search robots to look at your website and index your pages. The Search Crawling Overview report allows you to view robots crawl related information such as errors encountered when visiting a page, items blocked by your robots.txt file and URLs potentially affected by malware.

To view the Crawling overview, proceed to setup Bing and Yahoo! search keywords import (click to see instructions below) into Matomo, then the search crawling reports will be imported along with your Bing and Yahoo! keywords.

Previous FAQ: Where are my search keywords displayed?