How often will Google Ads data be imported?

The Google Ads data import into Matomo is triggered while archiving, but at least daily.

Google Ads provides the data with a delay of around 3 hours. As long as the data provided by Google is not final, reports will be reimported.

See this article about Google’s data freshness: https://support.google.com/google-ads/answer/2544985

Is it possible to import data from Facebook Ads

Support for Facebook Ads will be added in later releases, but in order to be able to link older visits to later imported data, the fbclid parameter will already be processed and stored as visitor detail.

Is it possible to import data from Bing Ads / Microsoft Advertising

Support for Bing Ads will be added in later releases, but in order to be able to link older visits to later imported data, the msclkid parameter will already be processed and stored as visitor detail.

Where can I find my Google Ads Developer Key?

In order to receive a developer token for Google Ads, which is able to access any productive Google Ads accounts, it is required to apply for one. You can find a detailed instruction on the Google Ads documentation.
Once your apply was accepted from the Google Ads team, your token will be available through your AdWords API Center — accessible through the Account settings menu for the manager account from which you applied.

Is it possible to see the exact costs for a visitor from Google Ads?

Unfortunately it is not possible to receive the exact costs for a single click on a Google Ad, as Goolge does not provide such data. The costs displayed within Matomo is the average cost for a click for the campaign the user came from. If possible, the system tries to refine this campaign costs using additional attributes like Ad Groups, Ad Networks or Device Types.

Are there any requirements for importing Google Ads data?

In order to be able to import data from Google Ads you need access to the account you want to import data from. In addition you need to create a OAuth Client config and s Google Ads Manager account to be able to apply for a Google Ads Developer Key.

Can I trigger the advertising import manually?

If you have shell-access to the server running Matomo you can use these built-in commands:

For Google Ads

./console advertising:import-google --idsite=[idSite]

Normally the imports should be run automatically as Matomo tasks. If you experience some issues or the imports don’t run, you may try to trigger the imports manually to check if they are working at all.