How do I integrate Matomo data with a Customer Data Platform (CDP) or Business Intelligence Tool (BI)?

Matomo collects a lot of interesting user data and structures this data in real-time into individual visitor profiles and general aggregated reports.

Customer Data Platform (CDP)

Matomo can act as a Customer Data Platform (CDP) because Matomo aggregates and organizes user and customer data across a variety of touchpoints. APIs are provided to make it easy to integrate with other software and systems.

But you may be using your own CDP, in which case you can seamlessly integrate Matomo RAW users and interaction data (clickstream) in your CDP by using either the RAW data APIs, or the SQL connector. Learn more how you can make the Matomo Analytics RAW data available to my data warehouse.

Business Intelligence Tool (BI)

You may be using a BI tool like Tableau, Power BI, Looker, Zoho Analytics, QlikSense, Oracle Analytics Cloud.
For integrating Matomo Data with a BI tool, we recommend to look at our guide for Google Looker Studio integration, and try and follow a similar process with your BI tool.

Previous FAQ: How to import Matomo data into Microsoft Power BI Desktop