Exported clickIDs have anonymised value

Cloud On-Premise

Since the release of AdvertisingConversionExport version 4.0.12, Matomo will no longer store the actual value of clickIDs and will instead store the value as anonymized. This is done to ensure that proper consent is received from the user before storing clickIDs. Whenever you configure a new export, users must give consent before the clickIDs are stored by the plugin.

Due to the recent update, when you configure a export initially, the export file will show the value as anonymized in the clickID column and the Ad network may throw errors like “Invalid clickIds” or “GCLID has been altered or invalid”. The issue occurs due to clickIDs being logged as anonymized . The issues occur where a conversion was logged before an export was configured and the error can be ignored.

We recommend first setting up the export and configure a conversion/goal to avoid the errors.

The Advertising Conversion Export premium feature is available by default in Matomo Cloud and can be installed from the Marketplace for Matomo On-Premise.

Previous FAQ: How to fix the error “There is no conversion action with that name in the associated account.”?