Yes, one of our main goals from the beginning was to explain each individual step of setting up an experiment directly in Matomo:

  • We show inline help within the UI
  • We guide you through the configuration of an experiment
  • We help you analyze the report by providing conclusions based on the tracked data
  • We show useful information about the experiment directly in the report to remind you what you wanted to achieve initially

Apart from this, you need a developer to embed A/B tests into your project. The A/B testing JavaScript framework requires little knowledge about JavaScript and lets you run experiments quickly. You can also run A/B tests on servers, apps and in campaigns.

Previous FAQ: Create, view, track and analyse A/B tests