I do not have any experience with A/B testing yet, will I still be able to use it?

Yes, one of our main goals from the beginning was to explain each individual step of setting up an experiment directly in Matomo:

• We show inline help within the UI
• We guide you through the configuration of an experiment
• We help you analyze the report by providing conclusions based on the tracked data
• We show useful information about the experiment directly in the report to remind you what you wanted to achieve initially

Apart from this, you need a developer to embed A/B tests into your project. The A/B testing JavaScript framework requires little knowledge about JavaScript and lets you run experiments quickly. You can also run A/B tests on servers, apps and in campaigns.