Site Search

Site Search lets you analyse how visitors use your website’s internal search function. It helps you understand what users are looking for and whether they find the content they need. Site Search allows you to track how people use your website's internal search engine. You can analyse:

• The search keywords visitors used on your website's internal search.
• Keywords that return No Result in search, helping you identify missing or hard-to-find content.
• The pages visitors view after performing a search.
• The search categories visitors select, if your website uses search categories.

Tracking internal searches helps you improve navigation, identify gaps in your content, and understand visitor intent. Matomo can track Site Search using several methods, including URL parameters, virtual pageviews, or the JavaScript tracking function. Choose the method that best fits how your site’s search feature works.