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In a recent bootcamp, Timo Dechau walked attendees through his approach to data and measurement in privacy-focused analytics environments. He demonstrates how to shift from a chaotic, ‘track-it-all’ mentality to a focused method that prioritizes quality over quantity. This post …
Marketing analytics is reshaping decision-making in the financial sector, with recent studies showing it influences over half of all marketing strategies. However, marketers surveyed by MarketingWeek identify data and analytics as the biggest skill gap in their department.
Find out the top data analytics risks facing the fintech industry and discover what companies can do to overcome these challenges.
In the ever-evolving landscape of digital marketing, staying up-to-date with the latest changes is paramount. One such significant change came on 18 September 2023, in the form of iOS 17, Apple’s latest operating system update. With iOS 17, Apple has …
Do you want to analyse your website traffic? Maybe you want to know how well you’re converting your traffic. Or maybe you’re looking to track the performance and ROI of your marketing campaigns. Regardless, you won’t get far without relying …
Businesses spend a ton of time, money and effort into creating websites that are not only helpful and captivating, but also highly effective at converting visitors. They’ll create content, revise designs, add new pages and change forms, all in the …
For your website and business to succeed, you need to focus on building traffic. However, you aren’t the only one with that goal in mind. There are millions of other websites trying to increase their traffic as well. With that …
Websites today have become very complex to manage, and as you continue to look for ways to optimise your website, you’ll want to consider using a Tag Manager. A Tag Manager will help your marketing team seamlessly track how your …
It feels like you have to work harder than ever to get campaign results for your clients. That’s why marketing agencies need both Event Tracking and a Tag Manager in 2022. Using both of these tools will help you get …
Event Tracking is the key to improving website conversions. But is it any different for marketers in 2022? Tracking events is not just about figuring out what website visitors are doing. It is about usability, ROI, optimising the time you …