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Marketing

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Stay up to date with the latest news from the Matomo marketing team.

5 Key Benefits of Using a Tag Manager

January 11, 2022December 12, 2021 by Matomo Core Team

Websites today have become very complex to manage, and as you continue to look for ways to optimise your website, you’ll want to consider using a Tag Manager.  A Tag Manager will help your marketing team seamlessly track how your …

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Categories Analytics Tips, Marketing

Why Marketing Agencies Need Tag Manager & Event Tracking in 2022

November 19, 2021 by Ben Erskine

It feels like you have to work harder than ever to get campaign results for your clients. That’s why marketing agencies need both Event Tracking and a Tag Manager in 2022. Using both of these tools will help you get …

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Categories Analytics Tips, Marketing

Marketer’s Guide to Successful Website Event Tracking in 2022

November 19, 2021November 19, 2021 by Ben Erskine

Event Tracking is the key to improving website conversions. But is it any different for marketers in 2022?  Tracking events is not just about figuring out what website visitors are doing. It is about usability, ROI, optimising the time you …

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Categories Analytics Tips, Marketing

Matomo recognised as a leading global Web Analytics Solution

December 7, 2021June 23, 2021 by Ben Erskine

Matomo is proud to be named as one of the top global Web Analytics Software solutions for 2021.  From a substantial list of 320 products, Capterra analysed data and user reviews to identify the current top global web analytics solutions. …

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Categories Community, Marketing

CRO Marketing: Increase conversions and grow your business

October 31, 2023September 16, 2020 by Joselyn Khor

Did you know the average conversion rate for online stores is only 2%? That means for every 100 visitors, only two people will actually place an order. So, what does it take to get more of your website visitors to …

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Categories Analytics Tips, Marketing

How to increase engagement and convert them into customers

January 27, 2021September 8, 2020 by Joselyn Khor

Long gone are the days of simply tracking page views as a measure of engagement. Now it’s about engagement analysis, which is layered and provides insight for effective data-driven decisions. Discover how engaged people are with your website by uncovering …

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Categories Analytics Tips, Marketing

How to use web analytics to acquire new customers

February 22, 2022September 2, 2020 by Joselyn Khor

Are you investing time and money into marketing your business and unsure if it’s paying off? Web analytics provides the tools and insights to help you know which marketing channels to target and focus on. Without it you might be …

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Categories Analytics Tips, Marketing

Find a great Google Tag Manager alternative in Matomo Tag Manager

January 20, 2022April 29, 2020 by Joselyn Khor

If you’re looking for a tag management system that rivals Google’s, then Matomo Tag Manager is a great Google Tag Manager alternative that takes your tracking to the next level. In this blog, we’ll cover: What is a tag manager? …

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Categories Analytics Tips, Development, Marketing, Plugins

Why Matomo is a serious alternative to Google Analytics 360

September 19, 2024December 12, 2018 by Jake Thornton

There’s no doubt about it, the free version of Google Analytics offers great value when it comes to making data-driven decisions for your business. But as your business starts to grow, so does the need for a more powerful web …

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Categories Marketing

Tagline challenge: what’s in a tagline?

October 23, 2018 by Joselyn Khor

Our new website needs a new tagline! We’ve been going with the words “liberating analytics” for a few years and believe it’s time for a refresh. Coming up with a new tagline is leading to a few sleepless nights so …

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Categories Marketing
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