The General Data Protection Regulation (GDPR) is one of the world’s most stringent data protection laws. It provides a legal framework for collection and processing of the personal data of EU individuals. The GDPR distinguishes between “special categories of personal …
Your data is everywhere. Every time you sign up for an email list, log in to Facebook or download a free app onto your smartphone, your data is being taken. This can scare customers and users who fear their data …
Data privacy issues are a significant concern for users globally. Around 76% of US consumers report that they would not buy from a company they do not trust with their data. In the European Union, a 2021 study found that …
Data is powerful — every business on earth uses data. But some are leveraging it more than others. The problem? Not all businesses are using data ethically. You need to collect, store, and analyse data to grow your business. But, …
Do you run a for-profit organisation in the United States that processes personal and sensitive consumer data? If so, you may be concerned about the growing number of data privacy laws cropping up from state to state. Ever since the …
The General Personal Data Protection Law (LGPD or Lei Geral de Proteção de Dados Pessoais) is a relatively new legislation passed by the Brazilian government in 2018. The law officially took effect on September 18, 2020, but was not enforced …
The California Consumer Privacy Act (CCPA) is a state law that enhances privacy rights and consumer protection for residents of California. It grants consumers six rights, like the right to know what personal information is being collected about them by …
Data privacy in business is a contentious issue. Claims that “big data is the new oil of the digital economy” and strong links between “data-driven personalisation and customer experience” encourage leaders to set up massive data collection programmes. However, many …
For many businesses, Google products can play an integral part in the productivity, function and even success of the company. And we’re not just talking about using Google Search here. Google has designed a digital ecosystem to infiltrate every aspect …
Customer analytics undeniably plays a vital role for businesses. Product improvements, interface personalisation, content improvements, and creative advertising thrive on data. Yet, there’s a fine line between being a customer-centred company and a privacy-violating one. Due to ubiquitous online tracking, …