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Banking and Financial Services

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Open Banking Security 101: Is open banking safe?

January 24, 2025December 3, 2024 by Daniel Crough

Open banking is changing the financial industry. Statista reports that open banking transactions hit $57 billion worldwide in 2023 and will likely reach $330 billion by 2027. According to ACI, global real-time payment (RTP) transactions are expected to exceed $575 …

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Categories Banking and Financial Services

Lean Analytics in a Privacy-First Environment – Bootcamp with Timo Dechau

January 7, 2026November 29, 2024 by Daniel Crough

In a recent bootcamp, Timo Dechau walked attendees through his approach to data and measurement in privacy-focused analytics environments. He demonstrates how to shift from a chaotic, ‘track-it-all’ mentality to a focused method that prioritizes quality over quantity. This post …

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Categories Banking and Financial Services, GDPR, Marketing, Privacy, Videos

How HSBC and ING are transforming banking with AI

November 29, 2024 by Daniel Crough

We recently partnered with FinTech Futures to produce an exciting webinar discussing how analytics leaders from two global banks are using AI to protect customers, streamline operations, and support environmental goals. Meet the expert panel Roshini Johri heads ESG Analytics …

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Categories Banking and Financial Services

Four Trends Shaping the Future of Analytics in Banking

December 2, 2024November 27, 2024 by Daniel Crough

In this article, we’ll explore some of the big trends shaping the future of analytics in banking and finance. We’ll also look at how banks use data and technology to cut costs and personalise customer experiences.

Categories Banking and Financial Services

A Quick Start Guide to the Payment Services Directive (PSD2)

November 23, 2024November 22, 2024 by Daniel Crough

PSD2 is a European Union (EU) business initiative to offer smooth payment experiences while helping customers feel safe from online threats. In this post, learn what PSD2 includes, how it improves security for online payments, and how Matomo supports banks and financial institutions with PSD2 compliance.

Categories Banking and Financial Services, Privacy

Banking Data Strategies – A Primer to Zero-party, First-party, Second-party and Third-party data

December 7, 2024October 25, 2024 by Daniel Crough

Banks hold some of our most sensitive information. Every transaction, loan application, and account balance tells a story about their customers’ lives. Under GDPR and banking regulations, protecting this information isn’t optional – it’s essential.

Categories Banking and Financial Services, Privacy

Strategies for Reducing Bank Customer Acquisition Cost [2024]

October 4, 2024September 24, 2024 by Daniel Crough

Acquiring new customers is no small feat — regardless of the size of your team. The expenses of various marketing efforts tend to pile up fast, even more so when your business operates in a highly competitive industry like banking. …

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Categories Banking and Financial Services

Marketing Analytics in Banking: How to Be Effective and Compliant

January 3, 2025September 17, 2024 by Daniel Crough

Marketing analytics is reshaping decision-making in the financial sector, with recent studies showing it influences over half of all marketing strategies. However, marketers surveyed by MarketingWeek identify data and analytics as the biggest skill gap in their department.

Categories Banking and Financial Services, Marketing, Privacy

Overcoming Fintech and Finserv’s Biggest Data Analytics Challenges

October 4, 2024September 13, 2024 by Daniel Crough

Find out the top data analytics risks facing the fintech industry and discover what companies can do to overcome these challenges.

Categories Banking and Financial Services, Marketing, Security

7 Fintech Marketing Strategies to Maximise Profits in 2024

November 6, 2024July 24, 2024 by Matomo Core Team

Fintech investment skyrocketed in 2021, but funding tanked in the following two years. A -63% decline in fintech investment in 2023 saw the worst year in funding since 2017. Luckily, the correction quickly floored, and the fintech industry will recover …

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Categories Analytics Tips, Banking and Financial Services
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