From humans to AI agents: understanding the new web traffic
AI Agents, chatbots, crawlers and scrapers are changing website traffic. Learn how AI-driven traffic works and how to distinguish human visits from automated activity.
Artificial Intelligence
Get RSS feed
How AI is reshaping web analytics and how to measure real human traffic in 2026
AI assistants are reshaping web analytics. Learn why separating human traffic from AI traffic is now essential – and how privacy-first analytics like Matomo help you measure what truly matters.