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App Analytics

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Turn insights into action with the best marketing analytics tools

August 20, 2025 by Joe

Behind every great marketing team is a marketing analytics platform that collects performance data and identifies ways to improve.  But with hundreds of tools to choose from in a market valued at over $5.6 billion, how can you find the best …

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Categories Analytics Tips, App Analytics

7 Mixpanel alternatives to consider for better web and product analytics

August 1, 2025 by Joe

Mixpanel is a web and mobile analytics platform that brings together product and marketing data so teams can see the impact of their actions and understand the customer journey.  It’s a well-rounded tool with features that help product teams understand …

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Categories Analytics Tips, App Analytics

Unlocking the power of web analytics dashboards

July 22, 2025 by Joe

In the web analytics world, we have no shortage of data — clicks, views, scrolls, bounce rates — yet still struggle to extract valuable, actionable insights. There are facts and figures about any action anybody takes (or doesn’t take) when …

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Categories Analytics Tips, App Analytics

A Guide to App Analytics Tools that Drive Growth

March 7, 2025 by Daniel Crough

Mobile apps are big business, generating £438 billion in global revenue between in-app purchases (38%) and ad revenue (60%). And with 96% of apps relying on in-app monetisation, the competition is fierce. To succeed, app developers and marketers need strong …

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Categories App Analytics

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