Collecting and storing vast amounts of consumer data comes with financial, reputational and regulatory risks. Even a minor data breach can be incredibly costly. In the United States, consumer credit reporting agency Equifax agreed to pay $425 million to consumers affected by …
Customer journey analytics track and analyse the behaviour of users from the moment they find your brand to the post-purchase experience. These tools collect and analyse quantitative and qualitative data, helping you to reduce friction and increase conversions through A/B …
Choosing between ecommerce analytics tools isn’t just a matter of capturing as much data as possible — although accurate data capture is undoubtedly essential. You must also consider how a tool analyses data and helps you turn insights into action. There’s the …
Adobe Analytics is a widely used data analysis platform — but it’s expensive, complex, and, for very large datasets, reliant on data sampling. Fortunately, there are a number of more affordable, accurate and user-centric analytics solutions that address these concerns. …
Behind every great marketing team is a marketing analytics platform that collects performance data and identifies ways to improve. But with hundreds of tools to choose from in a market valued at over $5.6 billion, how can you find the best …
Mixpanel is a web and mobile analytics platform that brings together product and marketing data so teams can see the impact of their actions and understand the customer journey. It’s a well-rounded tool with features that help product teams understand …
In the web analytics world, we have no shortage of data — clicks, views, scrolls, bounce rates — yet still struggle to extract valuable, actionable insights. There are facts and figures about any action anybody takes (or doesn’t take) when …
Mobile apps are big business, generating £438 billion in global revenue between in-app purchases (38%) and ad revenue (60%). And with 96% of apps relying on in-app monetisation, the competition is fierce. To succeed, app developers and marketers need strong …