Web Analytics Tools

At the start of July 2023, Universal Analytics (UA) users had to say goodbye to their preferred web analytics tool as Google discontinued it. While some find that Google Analytics 4 (GA4) does the job, others are realising that it …

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Google Analytics 4 (GA4) vs Matomo

Google announced that Universal Analytics’ days are numbered. Universal Analytics will be replaced by Google Analytics 4 (or GA4) on the 1st of July 2023.  If Google Analytics users want to compare year-on-year data, they have until July 2022 to …

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