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Analytics Tips

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A Comprehensive Guide to Robust Digital Marketing Analytics

December 11, 2023October 30, 2023 by Matomo Core Team

First impressions are everything. This is not only true for dating and job interviews but also for your digital marketing strategy. Like a poorly planned resume getting tossed in the “no thank you” pile, 38% of visitors to your website …

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Categories Analytics Tips

Segmentation Analytics: How to Leverage It on Your Site

October 27, 2023 by Matomo Core Team

The deeper you go with your customer analytics, the better your insights will be. The result? Your marketing performance soars to new heights. Customer segmentation is one of the best ways businesses can align their marketing strategies with an effective …

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Categories Analytics Tips

5-Step Conversion Rate Optimisation Checklist

December 11, 2023October 27, 2023 by Matomo Core Team

Did you know the average conversion rate across e-commerce businesses in August 2023 was 2.03%? In the past year, conversion rates have increased by 0.39%. Make no mistake. Just because conversion rates are higher this year doesn’t make it any …

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Categories Analytics Tips

How to Use Analytics & Reports for Marketing, Sales & More

September 28, 2023 by Matomo Core Team

By now, most professionals know they should be using analytics and reports to make better business decisions. Blogs and thought leaders talk about it all the time. But most sources don’t tell you how to use analytics and reports. So …

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Categories Analytics Tips

What is Behavioural Segmentation and Why is it Important?

September 28, 2023 by Matomo Core Team

Amidst the dynamic landscape of web analytics, understanding customers has grown increasingly vital for businesses to thrive. While traditional demographic-focused strategies possess merit, they need to uncover the nuanced intricacies of individual online behaviours and preferences. As customer expectations evolve …

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Categories Analytics Tips

iOS 17’s Impact on Marketing: Navigating Privacy Changes

September 22, 2023 by Matomo Core Team

In the ever-evolving landscape of digital marketing, staying up-to-date with the latest changes is paramount. One such significant change came on 18 September 2023, in the form of iOS 17, Apple’s latest operating system update. With iOS 17, Apple has …

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Categories Analytics Tips, Marketing

Organic Traffic: What It Is and How to Increase It

December 6, 2023September 19, 2023 by Matomo Core Team

Organic traffic can be a website’s most valuable source of visitors. But it can also be the hardest form of traffic to acquire. While paid ads can generate traffic almost instantly, you need to invest time and energy into growing …

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Categories Analytics Tips

8 Best Tools to Analyse Website Traffic

September 19, 2024September 12, 2023 by Matomo Core Team

Do you want to analyse your website traffic? Maybe you want to know how well you’re converting your traffic. Or maybe you’re looking to track the performance and ROI of your marketing campaigns. Regardless, you won’t get far without relying …

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Categories Analytics Tips, Marketing

How to Track Website Visitors: Benefits, Tools and FAQs

December 5, 2023August 31, 2023 by Matomo Core Team

Businesses spend a ton of time, money and effort into creating websites that are not only helpful and captivating, but also highly effective at converting visitors. They’ll create content, revise designs, add new pages and change forms, all in the …

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Categories Analytics Tips, Marketing

Increasing Website Traffic: 11 Tips To Attract Visitors

December 6, 2023August 25, 2023 by Matomo Core Team

For your website and business to succeed, you need to focus on building traffic. However, you aren’t the only one with that goal in mind. There are millions of other websites trying to increase their traffic as well. With that …

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Categories Analytics Tips, Marketing
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