Did you know the average conversion rate across e-commerce businesses in August 2023 was 2.03%? In the past year, conversion rates have increased by 0.39%. Make no mistake. Just because conversion rates are higher this year doesn’t make it any …
By now, most professionals know they should be using analytics and reports to make better business decisions. Blogs and thought leaders talk about it all the time. But most sources don’t tell you how to use analytics and reports. So …
Amidst the dynamic landscape of web analytics, understanding customers has grown increasingly vital for businesses to thrive. While traditional demographic-focused strategies possess merit, they need to uncover the nuanced intricacies of individual online behaviours and preferences. As customer expectations evolve …
In the ever-evolving landscape of digital marketing, staying up-to-date with the latest changes is paramount. One such significant change came on 18 September 2023, in the form of iOS 17, Apple’s latest operating system update. With iOS 17, Apple has …
Organic traffic can be a website’s most valuable source of visitors. But it can also be the hardest form of traffic to acquire. While paid ads can generate traffic almost instantly, you need to invest time and energy into growing …
Do you want to analyse your website traffic? Maybe you want to know how well you’re converting your traffic. Or maybe you’re looking to track the performance and ROI of your marketing campaigns. Regardless, you won’t get far without relying …
Businesses spend a ton of time, money and effort into creating websites that are not only helpful and captivating, but also highly effective at converting visitors. They’ll create content, revise designs, add new pages and change forms, all in the …
For your website and business to succeed, you need to focus on building traffic. However, you aren’t the only one with that goal in mind. There are millions of other websites trying to increase their traffic as well. With that …
If you want to learn about the health of your website and the success of your digital marketing initiatives, there are few better ways than checking your website traffic. It’s a great way to get a quick dopamine hit when …
We all knew it was coming. It’s all anyone could talk about — the General Data Protection Regulation (GDPR) took effect on 25 May 2018. You might think five years would have been plenty of time for organisations to achieve …